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Paid Media Strategy Director

Paid Media Strategy Director

VirtualVocationsWorcester, Massachusetts, United States
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A company is looking for a Paid Media Strategy Director.

Key Responsibilities

Manage all aspects of clients' paid media accounts, including communication, deliverables, and strategy efforts

Optimize client accounts to meet business objectives and expand paid media efforts across new channels

Develop and review client reporting, ensuring effective communication of performance to clients and management

Required Qualifications

4+ years of digital marketing experience with a focus on B2B lead generation

At least 2 years of experience working with notable B2B clients

Bachelor's degree in a related field preferred

Advanced experience with Google Analytics, AdWords, and paid media tools

Experience with marketing automation platforms and CRM reporting

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Director Strategy • Worcester, Massachusetts, United States

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