Marketing Operations Specialist - Intake & Asset Management

Job Overview

The Marketing Operations SpecialistProject Intake and Asset Management, is a member of the in-house Creative Studio within the Brand Marketing team at Fairview. This position plays a key role in streamlining operations by managing project intake processes and owning asset organization, accessibility, and governance. This role works closely with Creative, Marketing, Communications and Digital teams to ensure projects are efficiently managed and assets are organized, accessible, and aligned with brand standards.

The Marketing Operations SpecialistProject Intake and Asset Management is responsible for managing existing and new Digital Asset Management (DAM) platforms, with a focus on driving DAM adoption, implementing best practices, and training users to maximize efficiency, engagement and compliance.

Reporting to the ManagerMarketing Operations, the ideal candidate is highly organized, proactive, and has a proven ability to build, manage, and scale DAM systemsideally handling 5,000+ assets spanning video files, graphics, photography, and marketing materials. This person will take ownership of asset structure, metadata, and tagging, ensuring creative teams can quickly locate and utilize assets while maintaining system integrity.

• Manage the project intake process by centralizing and organizing Marketing and Creative Studio requests into project management system / tool
• Develop, implement, and maintain a robust DAM system that supports Marketing, Digital, Communications, and Creative teams
• Organize and manage a large backlog of video files, images, design assets, and marketing materials to ensure accessibility and efficiency.
• Develop and enforce metadata structures, taxonomy, tagging, and naming conventions to enable quick and accurate asset retrieval.
• Monitor system performance, troubleshoot issues, and coordinate with DAM vendors or IT teams as needed to ensure optimal functionality.
• Drive DAM platform adoption, training users on best practices, workflows, and efficiency techniques.
• Partner with marketing, creative, and production teams to ensure assets are correctly cataloged and stored for long-term usability.
• Manage user roles, permissions, and governance policies, ensuring security and compliance.
• Establish key performance metrics to track system effectiveness and user engagement.
• Work with external agencies, photographers, and video producers to ensure proper asset intake and management.
• Stay current with emerging trends in digital asset management, AI-powered tagging, and workflow automation to enhance the system over time.

Required :

Preferred :

Benefit Overview

Fairview offers a generous benefit package including but not limited to medical, dental, vision plans, life insurance, short-term and long-term disability insurance, PTO and Sick and Safe Time, tuition reimbursement, retirement, early access to earned wages, and more! Please follow this link for additional information : https : / / www.fairview.org / careers / benefits / noncontract

Compensation Disclaimer

The posted pay range is for a 40-hour workweek (1.0 FTE). The actual rate of pay offered within this range may depend on several factors, such as FTE, skills, knowledge, relevant education, experience, and market conditions. Additionally, our organization values pay equity and considers the internal equity of our team when making any offer. Hiring at the maximum of the range is not typical. If your role is eligible for a sign-on bonus, the bonus program that is approved and in place at the time of offer, is what will be honored.

EEO Statement

EEO / Vet / Disabled : All qualified applicants will receive consideration without regard to any lawfully protected status

$62691.20-$88504.00 Annual

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