Growth Marketing Lead
VirtualVocationsRichmond, Virginia, United Statesjob_description.job_card.30_days_ago
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A company is looking for a Growth Marketing Manager to own demand generation from the ground up.
Key Responsibilities
Build and manage demand generation programs across various channels to drive qualified pipeline
Design and execute account-based marketing campaigns to engage target accounts
Track and optimize full-funnel performance, running continuous experiments to improve results
Required Qualifications
B2B growth marketing experience at enterprise SaaS or AI startups
Proven paid marketing expertise managing budgets across LinkedIn, Google Ads, and B2B channels
Track record driving demand in B2B in a fully sales-led motion
Strong analytical skills for optimizing customer acquisition cost (CAC) and return on investment (ROI)
Experience or willingness to learn account-based marketing strategies and systems
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Growth Marketing Lead • Richmond, Virginia, United States
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