Talent.com
Marketing Director

Marketing Director

SCONZA CANDY COOakdale, CA, USA
job_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
  • serp_jobs.filters_job_card.quick_apply
job_description.job_card.job_description

Join a Legacy of Sweet Innovation

Since 1939, Sconza Chocolates has been delighting generations of consumers with irresistible confections. As a proud 4th-generation family-owned business, we blend time-honored tradition with bold innovation-crafting everything from everyday favorites to premium treats.

We are one of the largest private label candy companies in the country, trusted by leading retailers and loved by customers nationwide. Working at Sconza means joining a company with the scale, stability, and reputation of an industry leader-while still fostering the creativity, collaboration, and entrepreneurial spirit that drive innovation.

At Sconza, you'll experience the joy of working in the candy industry, where every day brings opportunities to launch exciting products, spark smiles, and contribute to a delicious legacy more than 85 years in the making. Here, your ideas matter, your impact is visible, and your work helps shape the future of one of America's most respected confectionery companies.

Director of Marketing

The Director of Marketing is a hands-on leadership role that provides strategy and oversight across the full marketing lifecycle - from market research and planning to execution, measurement, and optimization. This role is responsible for shaping and advancing the company's branding, communications, and corporate identity initiatives, with the goal of strengthening awareness and driving growth across all business segments.

This leader unifies consumer-facing marketing (Sconza brand in retail, e-commerce, and digital) with business-to-business marketing (wholesale, contract manufacturing, and private label), ensuring that all initiatives reinforce the company's longstanding reputation for quality, innovation, and trusted partnership.

Key Responsibilities

Strategic Marketing Leadership

  • Develop and implement comprehensive marketing plans, including promotional calendars and programs that drive seasonal, retail, and e-commerce initiatives.
  • Develop Go-to-Market strategies by channel (retail, e-commerce, and alternative) to support the product portfolio and innovation pipeline.
  • Establish and grow market share by implementing programs that deliver measurable ROI across B2C and B2B.

Branding & Content Development

  • Lead branding and packaging initiatives to strengthen consumer awareness and preference.
  • Develop innovative, integrated content for social media, digital platforms, and events that support key brand and business initiatives.
  • Ensure brand consistency across all consumer and partner touchpoints.

    • Execution & Revenue Growth

  • Collaborate with Sales leadership on programs to drive revenue across all channels of trade.
  • Manage the company's websites and digital marketing programs; establish KPIs and provide routine reporting to validate results and optimize performance.
  • Partner with cross-functional teams and agency partners to execute campaigns that support both retail sales and B2B growth.

    • Operational & Team Leadership

  • Manage the marketing budget to maximize ROI while driving both revenue and brand equity.
  • Organize work, direct the marketing team's workload, and ensure deadlines and priorities are met in the most efficient manner.
  • Foster a results-oriented culture that values innovation, accountability, and cross-departmental collaboration.

    • Competencies

  • Exceptional verbal and written communication skills
  • Strong organizational and project management skills
  • Ability to thrive in a fast-paced, dynamic environment
  • High attention to detail with a commitment to quality
  • Proficiency with content management, marketing automation, and CRM tools
  • Experience in budget management, forecasting, and ROI analysis
  • Strong analytical skills with the ability to translate data into actionable insights
  • Creativity and innovation in marketing strategy and execution

    • Education & Experience

  • Bachelor's degree in Marketing, Advertising, Business Administration, or related field required
  • Consumer Packaged Goods (CPG) industry experience strongly preferred
  • 10-15 years of progressive marketing experience, including leadership of small to mid-size teams
  • Proven success in developing and executing multi-channel marketing programs (social, digital, e-commerce, retail, events, and email marketing)
  • Demonstrated expertise in brand development, go-to-market strategy, and product launches
  • Excellent copywriting, proofreading, and storytelling abilities
  • Ability to independently move projects forward, prioritize tasks, and meet deadlines
  • Track record of driving measurable ROI through innovative, data-driven marketing initiatives
    • serp_jobs.job_alerts.create_a_job

    Marketing Director • Oakdale, CA, USA

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Director of Brand Marketing

    Director of Brand Marketing

    VirtualVocationsStockton, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Brand and Integrated Marketing to lead brand strategy and marketing initiatives focused on privacy-first data use. Key Responsibilities Define and execute th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Marketing Technology

    Director of Marketing Technology

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Marketing Technology.Key Responsibilities Lead the strategy, implementation, and optimization of the marketing technology ecosystem, focusing on HubSpot Ov...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Lifecycle Marketing Manager

    Senior Lifecycle Marketing Manager

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Lifecycle Marketing Manager.Key Responsibilities Develop and implement advanced lifecycle marketing strategies across various channels Utilize data-driven insig...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Manager, Partner Marketing

    Senior Manager, Partner Marketing

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Manager, Strategic Partner Marketing.Key Responsibilities Set the strategy for engaging and activating strategic partners Build and execute partner marketing ca...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Sales and Marketing

    Director of Sales and Marketing

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Sales and Marketing (Remote).Key Responsibilities Develop and execute innovative sales and marketing strategies to increase market share and drive revenue g...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Growth Marketing Director

    Senior Growth Marketing Director

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    Director of Growth Marketing to support pipeline and sales goals for its product lines.Key Responsibilities Collaborate with product lines to design and support multi-channel campaigns for pipeli...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Web Strategy Director

    Web Strategy Director

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Web Strategy Director to lead the vision and execution of its web presence.Key Responsibilities Develop and implement a data-driven web strategy to enhance demand gener...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
    • serp_jobs.job_card.promoted
    Marketing Technology Director

    Marketing Technology Director

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Marketing Technology Director.Key Responsibilities Develop and implement the marketing technology strategy aligned with overall marketing initiatives Lead administrati...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Director of Marketing

    Senior Director of Marketing

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Director, Integrated Marketing Communications.Key Responsibilities Lead annual integrated marketing communications planning, ensuring cross-functional alignment ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Product Marketing

    Director of Product Marketing

    VirtualVocationsStockton, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Product Marketing - Audit & Compliance.Key Responsibilities Lead and mentor a product marketing team while setting growth strategies for the audit business ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Director of Customer Marketing

    Director of Customer Marketing

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Customer Marketing to design and execute programs that strengthen relationships across its customer base. Key Responsibilities Develop and manage customer ma...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Lead Field Marketing

    Lead Field Marketing

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Lead- Field Marketing to oversee conference, event, and regional marketing efforts focused on ROI. Key Responsibilities Own the strategy, planning, and execution of all ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    Director of Lifecycle Marketing

    Director of Lifecycle Marketing

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Lifecycle Marketing.Key Responsibilities Develop and own the end-to-end lifecycle marketing strategy, focusing on customer acquisition, engagement, retentio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Marketing Director

    Marketing Director

    VirtualVocationsStockton, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Marketing.Key Responsibilities Own and scale performance marketing strategy across various digital channels Manage and forecast marketing budgets, ensuring...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Associate Director of Marketing

    Associate Director of Marketing

    VirtualVocationsStockton, California, United States
    serp_jobs.job_card.full_time
    A company is looking for an Associate Director - Marketing (Content Production & MarTech).Key Responsibilities Own and lead global category strategy development for Content Production and MarTech...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Field Marketing Director

    Field Marketing Director

    VirtualVocationsStockton, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Field Marketing (B2B) Director to lead strategic marketing initiatives and partner with regional teams. Key Responsibilities Partner with regional leadership to design a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Director of Marketing Analytics

    Senior Director of Marketing Analytics

    VirtualVocationsStockton, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Senior Director of Marketing Analytics to lead brand and digital analytics strategy.Key Responsibilities Build and lead the marketing analytics framework, delivering in...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Director of Content Marketing

    Director of Content Marketing

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Content Marketing to lead and scale its content strategy.Key Responsibilities Define and own the global content marketing strategy across various channels ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    • serp_jobs.job_card.new
    Revenue Director

    Revenue Director

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for a Director of Revenue Operations.Key Responsibilities Lead a team of Revenue Operations Analysts and ensure operational excellence Develop and maintain dashboards, KPIs,...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
    • serp_jobs.job_card.promoted
    E-Commerce Director

    E-Commerce Director

    VirtualVocationsModesto, California, United States
    serp_jobs.job_card.full_time
    A company is looking for an E-Commerce Director.Key Responsibilities Develop and implement e-commerce strategies to drive online sales growth Oversee the management of the e-commerce platform an...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days