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Communications Program Manager
Communications Program ManagerRobert Half • Philadelphia, PA, US
Communications Program Manager

Communications Program Manager

Robert Half • Philadelphia, PA, US
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Job Description

Job Description

Robert Half is partnering with a leading enterprise organization to hire a Communications Program Manager to join their newly established Communications Operations team. This role plays a pivotal part in shaping customer engagement strategies and optimizing the customer communications journey across multiple channels—including email, SMS, and push notifications. The ideal candidate will be highly analytical, detail-oriented, and proactive—someone who thrives in a data-driven environment and enjoys turning audience insights into actionable strategies that drive engagement, retention, and business impact.

Location : Philadelphia, PA (hybrid)

Duration : 6+ month contract w / potential to convert to full-time hire

Hours : 40 hours / week

Pay Rate : $32-36 / hour

Key Responsibilities :

Audience Health & Analytics

  • Monitor and report on the health and performance of customer communication channels (email, SMS, push).
  • Track and visualize key metrics such as :
  • Addressable audience size and engagement reach
  • Channel performance trends over time
  • Audience acquisition, churn, and reactivation rates
  • Develop and execute strategies to improve audience reach, engagement, and retention, including re-engagement campaigns and customer data optimization initiatives.
  • Build and maintain dashboards and performance reports to support decision-making.
  • Present actionable insights and recommendations to leadership and cross-functional stakeholders.

Journey Optimization & Project Delivery

  • Manage the migration of communication programs to a unified platform while ensuring seamless delivery across existing systems.
  • Partner with analytics, marketing, and operations teams to define and measure KPIs across the customer lifecycle.
  • Oversee communication planning, prioritization, and execution to ensure timeliness and quality across all touchpoints.
  • Lead A / B testing and experimentation to improve messaging performance.
  • Implement AI and automation tools to streamline workflow, improve creative testing, and enhance personalization.

    • Cross-Functional Collaboration

  • Collaborate with teams across data, engineering, campaign operations, and analytics to align strategies and deliver consistent customer experiences.
  • Translate complex analytics into insights that inform creative, messaging, and operational decisions.
  • Support both marketing and service communication efforts to ensure cohesive, data-informed strategies across channels.

    • Qualifications :

  • Bachelor’s degree in Marketing, Communications, Analytics, or a related field.
  • 5+ years of experience in marketing operations, campaign analytics, or customer lifecycle management.
  • Proven experience managing and optimizing multichannel communications, with a strong grasp of data analytics and performance measurement.
  • Proficiency in tools such as Adobe Campaign, Adobe Journey Optimizer, Power BI, Tableau, or other similar analytics platforms.
  • Strong communication and presentation skills, with the ability to translate data into compelling narratives.
  • Experience managing cross-functional projects and improving operational efficiency.
  • Telecom, media, or enterprise-scale organization experience preferred.

    • Preferred Skills :

  • Experience with AI-driven content or analytics tools (e.g., Writer, Jasper).
  • Familiarity with customer data platforms (CDPs) and digital asset management systems.
  • Strategic thinker with a passion for audience engagement, personalization, and data-driven innovation.
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    Program Manager • Philadelphia, PA, US