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Key Account Marketing Manager

Key Account Marketing Manager

Accel EntertainmentWillowbrook, IL, US
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Marketing Manager

We're seeking a strategic, creative, and relationship-driven Marketing Manager who excels at the intersection of strategy, storytelling, and execution. In this role, you'll serve as a trusted marketing partner helping businesses grow, engage their customers, and differentiate themselves in competitive markets. You'll transform ideas into actionable strategies from impactful signage and promotions to seasonal campaigns and tailored marketing programs that deliver measurable results. By combining big-picture thinking with precise execution, you'll provide a white-glove service experience that ensures every partner feels supported, inspired, and set up for success.

DUTIES AND RESPONSIBILITIES

  • Be the marketing partner accounts rely on understand their goals, challenges, and audiences, then deliver customized strategies that move the needle.
  • Design and deliver full-scale campaigns from signage and promotions to seasonal themes and loyalty initiatives, creating marketing that captures attention and drives measurable results.
  • Keep relationships strong act as the go-to liaison for key stakeholders, providing proactive updates, campaign recaps, and forward-thinking recommendations.
  • Turn insights into action analyze campaign data, customer behavior, and competitive trends to sharpen strategies and unlock new opportunities.
  • Collaborate across teams work seamlessly with sales, product, creative, and regional partners to align goals and ensure flawless execution.
  • Bring the "wow" factor oversee everything from signage and promotional kits to digital content, ensuring each deliverable feels fresh, impactful, and on-brand.
  • Keep ideas flowing lead brainstorms, introduce seasonal concepts, and explore new marketing tools or channels that give accounts an edge.
  • Be the growth driver tie marketing strategies to sales objectives, ensuring partners see clear ROI and elevated customer engagement.
  • Coach and inspire mentor Marketing Coordinators, lead trainings, and cultivate a culture of creativity, accountability, and results.
  • Stay ahead of the curve conduct market research and competitor benchmarking to keep strategies innovative and relevant.
  • Own the details manage vendors, timelines, and budgets to ensure quality and efficiency while never losing sight of the bigger vision.
  • Champion storytelling craft compelling presentations, recaps, and marketing materials that highlight results and spark excitement.
  • Spot and seize opportunities proactively pitch new campaigns, co-branded promotions, or experiential activations that keep accounts engaged and growing.
  • Be flexible and curious jump into special projects, test new ideas, and help shape the future of account marketing at Accel.

QUALIFICATIONS

  • Bachelor's degree in marketing, Business, Communication, or a related field.
  • 5+ years in marketing with a focus on strategic planning, campaign development, and key account management. Preferably in the gaming, hospitality, or entertainment industries.
  • Ability to work on site from our Burr Ridge office 4 days / week.
  • Strong analytical skills with a proven ability to use data to inform marketing strategies.
  • Excellent verbal and written communication skills, with proficiency in public speaking and the ability to present effectively.
  • Demonstrated ability to manage multiple projects, meet deadlines, and collaborate with cross-functional teams.
  • In-depth understanding of customer needs and the capability to deliver tailored marketing solutions.
  • Ability to think creatively and implement effective promotional strategies.
  • Proficient in Salesforce, Microsoft PowerPoint, and Office Suite.
  • Ability to prepare reports and business correspondence.
  • Organizational and analytical skills, able to manage priorities and workflow effectively.
  • Ability to work independently and collaboratively within various teams.
  • Versatility and adaptability to changing priorities.
  • Capacity to maintain friendly, professional relationships with customers across diverse settings.
  • Willingness to travel within the state of Illinois as required.
  • PHYSICAL DEMANDS AND WORK ENVIRONMENT

  • Calculate figures and amounts.
  • Required to travel and have overnight hotel stays.
  • Sit for prolonged periods.
  • Occasionally required to stand.
  • Continually required to utilize hand and finger dexterity.
  • Occasionally required to climb, balance, bend, stoop, kneel or crawl.
  • Continually required to talk or hear.
  • Specific vision abilities required for this job include [close vision, distance vision, peripheral, depth, and ability to adjust or focus].
  • Utilize visual acuity to operate equipment, read technical information, and / or use a keyboard.
  • The noise level in the work environment usually is moderate.
  • Base Pay Range : $65,000 - $95,000

    This range represents the low and high end of the anticipated base salary range for this position. The base salary will depend on a number of factors such as : qualifications, experience level, and skillset.

    Voluntary full-time employment benefits include medical, dental, and vision; life, AD&D, critical illness, and hospital insurance; short and long-term disability; identity / legal protection; as well as access to FSA and HSA accounts. Full and part-time employees are eligible to contribute to traditional and / or Roth 401(k) plans. Our Employee Assistance Program (EAP) offers counseling for a multitude of topics including (but not limited to) mental health, finances, adult care, disability, and grief.

    Accel Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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