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This range is provided by swipejobs. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $78.00 / hr - $78.00 / hr

Job Description :

Are you looking to put your expertise in Omnichannel orchestration to use? If you are an experienced media strategist ready to take ownership of innovative digital campaigns and drive impact in a collaborative environment, we encourage you to apply today!

Paid Media Strategist

Location : 800 Scudders Mill Rd, Plainsboro, NJ 08536

Duration : 1-Year Contract

Schedule : Hybrid - 3 days per week onsite

Pay : $78.15

Summary

Join a dynamic, fast-paced team in the Omnichannel Engagement department of a leading healthcare organization. As a Paid Media Strategist , you will play a critical role in developing and managing end-to-end media strategies across DTC (Direct to Consumer) and HCP (Healthcare Professional) channels. This role is ideal for someone passionate about digital marketing, data-driven decision-making, and executing innovative media campaigns in collaboration with cross-functional teams. You'll contribute to shaping patient and healthcare experiences through strategic engagement, optimization, and learning-based improvement.

Only Considering Candidates with the Following :

Bachelor's degree in Marketing, Business, Communications, Information Technology, or related field (advanced degree preferred)

8+ years of paid media marketing experience

Experience in multichannel paid marketing strategy and execution

Strong background in digital media planning, optimization, and analytics

Passion for media strategy in both DTC and HCP spaces

Strong project management and cross-functional collaboration skills

Highly organized with the ability to prioritize effectively and meet deadlines

Experience managing media agencies and vendors

Evidence of staying current and experimenting with emerging digital media trends

Job Duties

Strategic Media Planning

Collaborate with brand and therapeutic leads to develop paid media plans aligned with organizational goals

Work with internal stakeholders and media agencies to ensure execution and optimization of campaigns

Translate business objectives into actionable media plans and present for approval

Contribute to SEO / SEM strategy and media integration efforts

Identify emerging channel opportunities and present strategic POVs

Media Budget Management

Oversee and track media spend and ROI to ensure budget alignment

Optimize media investments for efficiency and performance

Support test-and-learn strategies and report campaign effectiveness

Cross-functional Collaboration

Partner closely with Omnichannel Orchestration, Experience Ops, Brand teams, Procurement, CIandA, Legal, and Communications

Participate in regular planning and status meetings with internal and external teams

Leadership and Innovation

Contribute to broader channel strategy team initiatives

Support leadership in identifying operational improvements and innovation pilots

Leverage insights to drive forward-thinking campaigns and strategies

Corestaff powered by Swipejobs is a Women Owned company and an Equal Opportunity Employer. We believe we are best equipped to support our candidates and clients when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

$ 78.15 / hr

Prof23

#Prof23

Seniority level Seniority level Mid-Senior level

Employment type Employment type Part-time

Job function Job function Marketing and Sales

Industries Software Development

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