Senior / Principal Product Designer (San Francisco)

Senior / Principal Product Designer

The problem : Every minute matters in fire response. As climate change amplifies the intensity of wildfireswith longer fire seasons, drier fuels, and faster windsnew ignitions spread faster and put more communities at risk. Today, most wildfires are detected by bystanders and reported via 911, meaning it can take hours to detect a fire, verify its exact location and size, and dispatch first responders. Fire authorities need a faster way to detect, confirm, and pinpoint fires so that they can quickly respondpreventing small flare-ups from becoming devastating infernos.

About Pano : We are a 130+ person growth-stage hybrid-remote start-up, headquartered in San Francisco. We are the leader in early wildfire detection and intelligence, helping fire professionals respond to fires faster and more safelywith the right equipment, timely information, and enhanced coordinationso that they can stop a new ignition before it grows. Pano AI combines advanced hardware, software, and artificial intelligence into an easy-to-use, web-based platform. Leveraging a network of ultra-high-definition, 360-degree cameras atop high vantage points, as well as satellite and other data feeds, Pano AI produces a real-time picture of threats in a geographic region and delivers immediate, actionable intelligence.

The Role

As a Senior / Principal Product Designer at Pano AI, you will own the design of one of our most critical product areas : the Alerts experience. Alerts are the front line of how our customers derive value from Panothey must be clear, actionable, and defensible in environments where seconds and accuracy matter.

The Senior / Principal Product Designer will be the first dedicated design leader on the Alerts squad, responsible for shaping both strategy and execution. You'll partner with a highly engaged PM, a team of engineers, and cross-functional leaders to reduce alert fatigue, strengthen customer trust, and design systems that directly help communities detect and respond to wildfires faster.

This role offers more than just design ownership. As a Senior / Principal Product Designer, you'll gain direct visibility with executives, including the CEO, and influence how Pano's technology impacts the world. Unlike many SaaS design roles, this position gives you end-to-end ownership of a high-stakes product area where your work will have a measurable impact on public safety, climate resilience, and the way critical infrastructure is protected.

What you'll do

• Lead design strategy and execution for the Alerts squad, filling a critical gap as the team's first dedicated designer.
• Collaborate closely with PMs, engineers, legal, and executives to define and deliver end-to-end customer experiences.
• Translate complex user needs into clear flows, information architecture, and notification logic systems that balance early detection with reducing false positives.
• Conduct user research with dispatchers, fire agencies, and other stakeholders to inform design decisions and reduce alert fatigue.
• Design in Figma across interaction, information, and visual design; prototyping and coding skills are a plus.
• Present and defend design decisions to executives, ensuring they are backed by research and aligned with business and legal considerations.
• Shape and evolve the Alerts experience into a more relevant, defensible, and trustworthy system for customers.
• Balance tactical delivery with strategic systems thinking, prioritizing the highest-impact opportunities for improvement.

Who you are

Key Competencies

$147,999 - $215,000 a year

Final salary offered is based upon multiple factors, including individual job-related qualifications, education, experience, knowledge, skills and location. In addition to salary, this position is also eligible for stock options. We offer comprehensive health insurance, paid time off, and 401k.

Pano is an equal opportunity employer committed to recruiting and supporting our team-members regardless of where they come from. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.