Lead, Experiential Marketing

Company Overview

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a "Bridgestone West" strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

Job Category

Sales, Marketing & Product Management

Position Summary

The Experiential Marketing Lead reports to the Manager of Consumer Sales Training and plays a pivotal role within the Product & Technical Training team. This position is responsible for designing and executing high-impact experiential marketing programs that enhance brand awareness, product education, and customer engagement across multiple sales channels. Events include Bridgestone Drive & Learn, Product Launches, Winter Driving School, and Teens Drive Smart, with a focus on strategic messaging, stakeholder collaboration, and measurable impact. The role requires a blend of creative vision, cross-functional leadership, data-driven decision making, and logistical execution. Key capabilities include project and vendor management, public speaking, digital marketing, and design sensibilities aligned with brand standards. Experience with navigating technically complex software systems including data visualization and event management software such as Cvent is preferred. Familiarity with Adobe Experience Manager (AEM) is a plus. This role will travel extensively to support the programs they lead across the US and Canada up to 50%.

Responsibilities

• Lead strategic planning and execution of experiential marketing and training events that engage sales teams, media, and partners.
• Collaborate with internal departments and external vendors to build impactful product centered driving experiences.
• Support internal teams and key accounts (e.g., Costco, TireRack) with customized driving experiences.
• Manage logistics agencies and oversee vehicle and equipment storage.
• Manage ongoing legacy contracts and liaise between vendor partners and internal teammates to execute business critical agreements in a timely fashion.
• Own digital content creation, branding, messaging, and communications for event programs.
• Manage program websites in Adobe Experience Manager including content authoring, asset development, and copywriting.
• Collaborate with Digital Marketing teams to ensure brand and security compliance for existing and future digital assets.
• Utilize data analysis and visualization tools like Tableau and Power BI to assess program effectiveness and inform continuous improvement.
• Build and adapt reports to effectively communicate with data lead insights to stakeholders and leaders.
• Build presentations to effectively communicate the success and needs of the programs to stakeholders and leadership, up to the executive level.
• Oversee budget planning, cost models, forecasting, billing, and reporting for multimillion-dollar programs.
• Synthesize education and training fundamentals to successfully educate dealer customers and consumer audiences at driving events.
• Conceptualize and plan the user experience for experiential driving events and map out accurate run of show documentation.
• Partner with Engineering and Product Planning teams to understand new technologies and creatively apply the findings to new event experiences.
• Demonstrate technical knowledge of products and facilitate in-person events.
• Manage partnerships and sponsorships, including the Bridgestone Winter Driving School and Teens Drive Smart.
• Manage inventory and apparel for various programs and customer incentive needs.

Minimum Qualifications

Typically requires a minimum of 8 years of related experience with a bachelor's degree; or 6 years and a master's degree; or a PhD with 3 years of experience; or equivalent work experience

At Bridgestone, you are Free to Be

We believe people can only provide superior service and quality to others when they bring their whole self to work. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of, because who you are is what we need.

What we offer

At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to "Serve Society with Superior Quality", for that, we offer you more than just a competitive compensation; we will provide you :

A supportive and engaging onboarding experience to ensure a smooth transition into our team.

The opportunity to develop and grow, through training and regular mentorship.

Corporate Social Responsibility activities.

A truly global, dynamic and challenging work environment.

Agility and work / life effectiveness and your long-term well-being.

A diverse and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and / or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.