Marketing Manager

Payrate : $55.00 - $71.42 / hr.

Summary :

We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives-including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).

Key Responsibilities :

• Customer Advisory Board (CAB) Leadership
• Lead the planning and execution of a multi-year CAB program :
• Develop charter, member profiles, and engagement strategy
• Coordinate quarterly virtual meetings and two in-person summits
• Manage logistics, content development, and follow-up actions
• Synthesize insights and integrate into product and marketing strategy
• ACEP Clinical Partnership Engagement
• Serve as the marketing liaison for a national clinical partnership focused on emergency medicine :
• Coordinate participation in summits, chapter meetings, and strategy sessions
• Align messaging and engagement activities with broader marketing goals
• Capture and apply clinical insights to support product positioning and adoption
• Value Prop and Evidence Gen Development
• Lead strategic initiatives to define and validate the value proposition, evidence generation, and reimbursement strategy for BARDA-supported innovations :
• Develop differentiated value propositions aligned with clinical and market needs
• Coordinate evidence generation to support product claims and clinical utility
• Manage claims matrix planning and validation with cross-functional input
• Support reimbursement strategy including coding, coverage, and payment pathways
• Leverage insights from CAB and ACEP partnership to inform messaging and proof points
• Marketing Program Management
• Drive execution of commercial activation deliverables including :
• Value proposition development and refinement
• Claims matrix coordination and validation planning
• Evidence generation and customer stories and testimonials
• Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery
• Track progress against milestones and provide regular updates to leadership

Qualifications :

Pay Transparency : The typical base pay for this role across the U.S. is : $55.00 - $71.42 / hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.

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