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Senior Art Director
Senior Art DirectorViaduct, An Aleron Company • Buffalo, NY, US
Senior Art Director

Senior Art Director

Viaduct, An Aleron Company • Buffalo, NY, US
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Seeking a creative and strategic Senior Art Director to shape and execute our visual identity across multiple touch-points. This role will lead the design of product packaging, digital advertisements, and custom digital artwork while defining brand aesthetic through thoughtful color palettes, typography, and visual elements.

Responsibilities :

  • ? Develop and design product packaging that aligns with branding and market positioning.
  • ? Create compelling static digital advertisements for web placements.
  • ? Produce custom digital artwork to support marketing campaigns.
  • ? Establish and maintain brand identity guidelines, including color palettes, typography, and overall visual direction.
  • ? Collaborate with marketing and leadership teams to ensure brand consistency across all creative assets.

Requirements :

  • ? Minimum 4 years of professional experience in graphic design, branding, or related fields.
  • ? Strong portfolio showcasing expertise in product packaging, digital advertising, and brand identity development.
  • ? Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
  • ? Ability to think strategically about design and its impact on brand perception.
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    Senior Art Director • Buffalo, NY, US

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