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Head of Growth Marketing
Head of Growth MarketingMediabistro • WorkFromHome, NY, United States
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Head of Growth Marketing

Head of Growth Marketing

Mediabistro • WorkFromHome, NY, United States
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About our client : Our client is a SaaS performance management solutionthat leverages employee and customer data to blend real-time performance management and seamlessly integrate with all major enterprise systems. They are well funded, have a great work / life culture, headquartered in NYC and growing!

About the role : As the Head of Growth Marketing, you will oversee the demand generation strategy and execution of marketing initiatives aimed at driving revenue growth. The ideal candidate is a senior leader with a strong track record of success in building marketing growth plans involving a blend of creative marketing strategies and analytical approaches to boost acquisition and expansion revenue. The Head of Growth Marketing is a strong communicator, collaborator and orchestrator between marketing, business development and sales functions with a focus on identifying and tapping into new growth opportunities, optimizing marketing channels, and aligning demand generation plans with the company’s broader business goals.

This leader is a strategic and analytic thinker with a natural curiosity and passion for driving growth through modern B2B SaaS marketing strategies.

Responsibilities

  • Develop and execute campaigns that achieve quarterly pipeline goals
  • Manage budgets, measure and report on pipeline targets, and continually optimize campaigns to increase ROI and reduce CAC
  • Launch integrated campaigns leveraging content, email, web, ads, virtual events, vendors, and more
  • Drive business development efforts from top of funnel awareness to opportunity conversion
  • Develop and grow ABM campaigns to reach target ICP accounts and grow engagement and conversion
  • Partner with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting
  • Own marketing ops and leverage marketing automation to streamline, automate and measure all marketing tasks and workflows.
  • Optimize the online digital experience from paid ads, to the website, to lead capture
  • Work in Salesforce to create email nurture programs, segmented lists, and campaign assets— including emails, landing pages, and forms
  • Integrate existing marketing technology stack to ensure cohesiveness, automation, and integration

What You’ll Bring

  • Bachelors Degree from a top tier University is a plus
  • 12+ years of experience with B2B demand generation growth roles, with over 3 years of managing and leading a team
  • Growth mindset and exceptional strategy to execution skills
  • Modern B2B SaaS growth marketing experience using next generation strategy, toolset and approaches
  • Strong collaborator, communicator, and orchestrator across cross functional teams (Marketing, Sales, Customer Success, Product)
  • Deep understanding of ABM strategies and tactics
  • Expertise with a variety of marketing tools and martech
  • Experience at B2B SaaS companies, with a focus on enterprise sales and experience at an early stage start-up
  • Track record of hitting aggressive pipeline targets and generating revenue for both new and expansion (current customer) revenue
  • Experience running campaigns across multiple channels including SEO, display, email, social, and web
  • Experience integrating and automating an existing technology stack
  • Analytical thinker. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize.

    • Benefits : Our clientprovides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The starting range of (base) pay for this role is $180K – $200K. Benefits include discretionary (unlimited) PTO; health care, dental, vision and life insurance + voluntary coverage options, 401k; remote, hybrid, flexible work environments; employee assistance program; learning & development opportunities; laptop & tech setups and more.

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    Head Of Marketing • WorkFromHome, NY, United States