Head of Advertising Strategy Job at Hamilton Beach Brands Inc. in Glen Allen

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Job Summary

The Head of Advertising Strategy will develop and execute full-funnel advertising activities for a variety of HBB consumer products. This role is responsible for creation and implementation of advertising programs that will resonate with our target audience and drive brand awareness, engagement, and sales. The ideal candidate will have strong strategic thinking abilities, a deep understanding of consumer behavior, and experience in managing full-funnel advertising campaigns. They will be expected to combine a data-driven approach with creative thinking to develop, implement, and optimize high-impact advertising strategies across a diverse media ecosystem. A deep understanding of marketing platforms and measurement & experimentation methodologies is required.

Job Summary

The Head of Advertising Strategy will develop and execute full-funnel advertising activities for a variety of HBB consumer products. This role is responsible for creation and implementation of advertising programs that will resonate with our target audience and drive brand awareness, engagement, and sales. The ideal candidate will have strong strategic thinking abilities, a deep understanding of consumer behavior, and experience in managing full-funnel advertising campaigns. They will be expected to combine a data-driven approach with creative thinking to develop, implement, and optimize high-impact advertising strategies across a diverse media ecosystem. A deep understanding of marketing platforms and measurement & experimentation methodologies is required.

Supervisory Responsibilities

• Manage the HBB advertising budget (expected to grow to 3-5% of company net sales)
• Manage the relationship with external partners to execute campaigns and media buys.

Duties / Responsibilities

Required Skills / Abilities

Education And Experience

Physical Requirements

Office work; some travel may be required

Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity / Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov.

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Manufacturing

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