Creative Director, Art (Alc Bev) Job at Barrows in New York

Barrows is seeking a dynamic Creative Director responsible for leading and inspiring the creative team to develop innovative marketing campaigns that drive sales and brand engagement. The creative team works to develop commerce marketing concepts and designs for integrated marketing programs and experiential retail designs at mass retail across the US.

Responsibilities include :

Leading the creation of shopper marketing programs from concept development to design and execution

Serving as a leader, creative mind, and project manager in one

Driving creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutions

Ensuring the team delivers creative excellence through structured guidance, mentorship, and inspiration

Proactively driving the process to generate and brief creative, actionable, and unique projects rooted in a clear idea and insight

Developing creative briefs for ideation sessions and leading creative brainstorm sessions for client opportunities

Accurately delivering design against the required brief and revert

Working collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on brief

Working with the client service team to identify growth opportunities with current and prospective clients

Crafting the design associated with the client’s brand / project

Providing a strong design point of view regarding messaging hierarchy, typography, layout, and color

Creating strategically sound designs and concepts for in-store communication

Developing and implementing processes and structures to achieve creative vision

Generating exploratory mood boards by gathering literature and internet references

Being an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externally

Working quickly, independently, and with a can-do attitude

Qualifications :

10+ years of agency and / or strategic creative experience in brand, trade or shopper marketing or category management

CPG / Shopper experience a must

Strong portfolio showcasing successful shopper marketing / CPG campaigns, demonstrating a range of creative concepts and execution, particularly in the alc-bev space

Strong consideration given to those with previous creative direction experience

Deep understanding of the alc-bev retail trade environment and channels, including omnichannel and physical / digital retail integrations

Knowledge of alc-bev legalities in application to trade and commerce

Highly organized, with the ability to manage multiple projects and deadlines

Team leadership experience

Excellent verbal and written communication skills, with the ability to present ideas and creative concepts clearly and persuasively

Elevated understanding of the retail trade environment, including omnichannel and physical / digital retail integrations

Creative strategy and copywriting experience strongly preferred

Ability to lead and drive client solutions through ambiguity, and adapt to changing priorities

Ability to work in the office on average 4 days a week

Base pay range : $155,000.00 / yr - $200,000.00 / yr

Benefits include : Unlimited PTO

Medical, Dental, Vision (with an option for free medical care!)

401K with a % match

Various maternity / paternity leave options

Fully funded disability and life insurance options

Headspace subscription

Wellness Stipend

and more....

#J-18808-Ljbffr