Marketing Activation Manager

Job Description

Job Description

This is a remote position with an ideal base location in Dallas, Austin, or Houston and will require travel throughout the state.

What the Role Is

The Marketing Activation Manager will be responsible for bringing national brand-led consumer marketing programs to life at the local level. This role ensures sponsorships, partnerships, and marketing initiatives, specifically for our set of power brands, are executed with maximum impact across assigned markets and focus cities.

Reporting directly to the AVP, Central Division, the Marketing Activation Manager will work in close partnership with Brand Marketing teams to align strategy and execution, while collaborating with distributor partners and key accounts and our local sales teams to amplify programs. By tailoring consumer-facing activations to the unique needs of each city, this role will strengthen brand presence, increase consumer engagement, and drive long-term growth.

How Will You Spend Your Time?

Marketing Program Activation

• Translate national consumer marketing initiatives, sponsorships, and partnerships into impactful, market-relevant activations.
• Lead execution of local activations, including bar programming, event sponsorships, out-of-home, radio, and experiential campaigns.
• Identify focus cities within the state and implement tailored strategies that resonate with local consumers while maintaining brand integrity.
• Monitor regional trends and competitive activity, adjusting activation tactics as needed to ensure market relevance.
• Maintain pulse on local consumer trends and opportunities and partner with national brand teams to capitalize

Cross-Functional Collaboration

Account Support & Visibility

Budget & Performance Management

Who You Are…

Physical Requirements

While performing job duties, the employee is occasionally required to stand; walk; use hands and fingers to handle or feel objects, use of computer; and reach with hands and arms. Employee must occasionally lift and / or move up to 20 pounds.

Benefits

Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status, or any other legally prot ected characteristic.