Senior Marketing AnalystVirtualVocations • Salinas, California, United States
Senior Marketing Analyst
VirtualVocations • Salinas, California, United States
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A company is looking for a Sr. Marketing Analyst.
Key Responsibilities
Lead campaign performance analysis to evaluate marketing effectiveness and identify opportunities
Develop modeling and attribution frameworks to attribute customer acquisitions accurately
Generate reporting and insights through intuitive reports and presentations for stakeholders
Required Qualifications
Bachelor's degree in Marketing, Finance, Statistics, Analytics, or a related field
3+ years of experience in marketing analytics, preferably in financial services or consumer lending
Proficiency in SQL and data visualization tools like Sigma, Looker, or Tableau
Advanced analytical capabilities, including regression and predictive modeling
Demonstrated mastery of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) methodologies
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Analyst Marketing • Salinas, California, United States
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