Area Sales Manager (Greater Boston)

Job Description

Job Description

About Lucky Energy

At Lucky Energy, we believe everyone deserves a little luck . That's why we're our mission is to spread luck, entertainment, and energy to the world through content & cleaner products.

Lucky Beverage Co (aka Lucky Energy). is a simpler, better-for-you energy drink company that inspires you to live life to the fullest. Our drinks have zero sugar, zero aftertaste, five super ingredients, and only five calories. Available online and at select retailers nationwide, Lucky Beverage Co. provides a refreshing beverage choice for those seeking a healthier lifestyle. For more information, visit our website or follow us on social media.

We're growing fast and looking for passionate, motivated sales pros who know how to build relationships, crush goals, and drive real results in the field. Sound like you? Keep reading.

The Role

As an Area Sales Manager (ASM) , you'll lead a team of Field Sales Managers and oversee distributor partnerships across your assigned territory. Your mission : drive sales growth, expand Lucky Energy's footprint, and ensure flawless execution at retail through strong leadership and relationship management. You'll spend your time coaching and motivating your team, managing distributor performance, and building key retail partnerships—all while keeping Lucky Energy front and center in the marketplace.

Team Leadership & Development

Lead, coach, and motivate a team of Field Sales Managers to deliver against sales targets and KPIs.

Train FSMs on retail execution, sales fundamentals, and distributor engagement.

Ride along with team members to provide real-time feedback and strengthen performance.

Recruit, onboard, and develop top-tier sales talent.

Distributor Management

Own relationships with DSD distributor leadership and ensure Lucky Energy is a top priority.

Drive accountability for order flow, new account openings, and retail execution.

Align distributor priorities with Lucky Energy's goals and incentives.

Troubleshoot and resolve issues quickly to keep product moving seamlessly through the system.

Retail Execution & Growth

Partner with FSMs and distributors to secure new placements and expand Lucky Energy's shelf presence.

Negotiate for high-visibility placement : coolers, endcaps, displays, and secondary locations.

Build relationships with key retailers and regional account managers to unlock new opportunities.

Support large-format and chain execution within your territory.

Sales Reporting & Strategy

Track sales performance, depletion trends, and retail execution across your area.

Share insights and recommendations with Sales Directors to guide strategy.

Use data and field feedback to adjust tactics and maximize territory performance.

Keep a pulse on competitive activity and market dynamics.

Cross-Functional Collaboration

Partner with marketing to activate campaigns, events, and sampling programs in your area.

Work with operations and supply chain to ensure distributors and retailers have what they need.

Serve as the bridge between field, distributor, and headquarters teams—making sure information flows both ways.

Who You Are

A proven leader with experience managing sales teams in beverage, CPG, or DSD environments.

A strong relationship-builder who can influence both internal teams and external partners.

Data-driven, organized, and laser-focused on hitting targets.

Comfortable in a fast-paced, high-growth environment where hustle matters.

Someone who thrives in the field—you'd rather be with your team and customers than behind a desk.

What We Offer

Competitive base salary + performance bonuses.

Company vehicle or mileage reimbursement (depending on territory).

Health benefits, paid time off, and more.

A leadership role with one of the fastest-growing brands in the energy drink space.

The opportunity to grow your career as we expand nationwide.