Bimbo Bakeries USA is hiring : Manager Creative and Content Strategy in Irving
MediabistroIrving, TX, United Statesjob_description.job_card.variable_days_ago
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- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionCreative Strategy Development : Lead the creation and implementation of comprehensive brand building strategies aligned with brand goals to drive consumer engagement across all touchpoints, including digital, social, ecommerce, earned, and traditional media. Craft creative briefs for our agency and brand partners, working closely with Brand and Consumer Insights to ensure we are providing clear direction that is informed by a strong understanding of the brand purpose, business strategy and audience. Collaborate closely with brand teams, internal partners and agencies to develop and execute omnichannel activations. Campaign Execution : Oversee the end-to-end content development process for campaigns, including concept ideation, pre-production, on-set direction, and final asset delivery. Partner with brand teams and agency partners to ensure high-quality execution of content that supports brand strategies and engages consumers effectively. Social Strategy & Agile Marketing : Oversee content strategies and guide the execution of paid / organic social assets and social media activations, including influencer partnerships. Collaborate with Consumer Relations on community management. Integrate agile marketing approaches , allowing BBU brands to participate in real-time cultural conversations and trends. Leverage social listening insights to adjust content strategies and respond to consumer behavior and market trends. Content Governance : Ensure consistent brand voice and messaging across all platforms by managing content governance, brand books, and style guidelines. Manage content calendars and ensure the timely execution of initiatives, working closely with cross-functional teams. Collaborate with legal, finance, and corporate communications to ensure all content complies with regulatory standards and internal policies. Cross-Functional Collaboration : Work closely with brand marketing, consumer insights, media, Omnichannel and creative teams to ensure content is optimized for various platforms and reflects current consumer behavior trends. Provide expertise and guidance to internal stakeholders on creative excellence as well as content production, distribution, and optimization to maximize reach and impact. Performance Tracking & Optimization : Use data and analytics to measure content performance, providing insights for continuous improvement. Regularly track and report on content effectiveness, adjusting strategies to meet brand and business objectives. Learning Labs & Experimentation : Participate in Learning Labs Development Teams to drive innovation and experimentation in brand-building initiatives, testing new content formats and strategies. Travel : Ability to travel 10-20% domestically and / or internationally for internal meetings, conferences, and creative shoots. Strong written and verbal communication skills with the ability to drive storytelling excellence. Analytical and data-driven, with demonstrated ability to use insights to adjust strategies. A creative thinker who balances brand vision with consumer trends and behavior. Collaborative and able to work effectively across teams, including marketing, digital, and creative. A self-starter who is well-organized and can manage multiple projects in a remote work environment. Gritty and resourceful, with a focus on solving problems and optimizing content for performance. 7+ years of experience in content strategy, digital marketing, or a related field. Bachelor’s degree in marketing, communications, or a related discipline. Experience in Consumer-Packaged Goods (CPG) is preferred. Creative agency experience is preferred. Without it, a candidate must understand the innerworkings of creative, PR, and packaging processes. Demonstrated success in developing and executing omnichannel content strategies. Strong experience with social media platforms, influencer partnerships, and community engagement. Familiarity with Spinklr or other social listening tools and the ability to use insights to refine content strategy. Strong preference for experience in design and packaging, with an understanding of how packaging influences content strategy and brand visibility.
Overview
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas’ English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann’s or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
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Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA :
- Salary Range : $91,500 - $119,000
- Annual Bonus Eligibility
- Comprehensive Benefits Package
- Paid Time Off
- 401k & Company Match
Position Summary
Bimbo Bakeries USA (BBU) is looking for an experienced and strategic Manager, Creative & Content Strategy to lead the development and execution of content strategies that elevate brand engagement and growth. Reporting to the Sr. Manager of Creative & Content Strategy, this role is critical in shaping how BBU’s Iconic brands communicate across all digital and traditional, paid and earned channels. The ideal candidate is a brand & creative strategist with a strong background in consumer-centric storytelling, brand building, social strategy, and digital marketing.
This is a remote position, with preferred locations in Dallas, TX, or Chicago, IL.
Key Job Responsibilities
Key Behavioral Competencies
Education and Work History
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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