Product Marketing Manager

Product Marketing Manager

RecordPoint is a data and information lifecycle management SaaS product designed to give highly-regulated organizations a competitive edge through safer, more secure, and better-managed data. Our global customer list includes top-tier brands and government agencies like the City of New York, Westpac, National Australia Bank (NAB), Australian Prudential Regulation Authority (APRA), Security Benefit, Cupertino Electric, Australian Securities & Investments Commission (ASIC), Transport for NSW, Ausgrid, Pacific Gas & Electric (PG&E), and Delaware Life. But there's more to us than the what we do like the who behind it all. Team RecordPoint is made up of 100+ tech-driven professionals at the top of their respective fields. Together, we foster a supportive, collaborative and transparent environment, collectively working toward the singular goal of continuously doing better. While we've got all the perks you'd expect think truly flexible work arrangements, generous paid parental leave, 4 weeks annual leave and Employee Share Options you might find that the greatest benefit of all, is the team you join.

At RecordPoint, our Product Marketing Managers play a key role in bringing our products to life in the market. Think of them as the go-to people for making sure our products are not only launched effectively, but also truly resonate with our customers. They help drive awareness, encourage adoption, and support growth by shaping smart, thoughtful go-to-market strategies. They're also our in-house experts when it comes to understanding the market, our customers, and how our products solve real problems. Their insights help guide our sales and customer teams so they can confidently talk about the value and unique strengths of what we offer. To thrive in this role, you'll need to be a strong communicatorwhether that's through writing, presenting, or collaborating with others. You'll work closely with lots of different teams across RecordPoint, so being a great planner and a proactive team player is essential.

You'll be responsible for :

• Positioning & Messaging Framework - Developing positioning and messaging that clearly communicates how RecordPoint products solve audience challenges.
• Product Features & Benefits - Producing collateral that outlines RecordPoint product features in terms of real customer benefits and workflow improvements.
• Stakeholder Management and Team Collaboration - Collaborating with the Product team, Engineering teams and customer-facing teams (Sales, Customer Success, and Support) to share insights and understand our customers' challenges better.
• Competitive Analysis - Conducting competitive analysis to highlight differentiators and maintain comparison tools.
• Audience Interviews - Interviewing customers and prospects to understand their complete workflows and pain points.
• Audience Research & Persona Development - Building and maintaining detailed audience personas based on research and behavioral insights.
• Product Launch Planning & Execution - Planning and executing product launches that address specific market needs and align with company goals.
• Pricing & Packaging - Working with the Product team to define and refine pricing and packaging based on audience segments and value perception.
• Sales Enablement Content - Creating sales enablement content that supports the buying process and highlights product fit.
• Customer Marketing Strategy - Leading customer marketing efforts that turn satisfied users into brand advocates and storytellers.

You'll do :

What you'll bring / Who you are :

Why RecordPoint

$120,000 - $150,000 a year. Remuneration is comprised of a base salary + other incentive components such as annual bonus and commissions plans.

Know more : By checking us out on all the usual platforms, and especially our About Us page or our Life at RecordPoint blog.

How to apply : Click the 'apply now' button send us your CV. RecordPoint is an equal opportunities employer. We offer a fast-paced, dedicated and enjoyable environment, working with some of the best people in the industry. If you want to know what to expect from a RecordPoint application process, read more here. No recruiters please, we've got this one covered. You will need to pass a police background check to be eligible for employment at RecordPoint.