Marketing & Communications Associate Strategist Customer Loyalty & Retention

Marketing Business Line Strategist

At Regions, the Marketing Business Line Strategist contributes to integrated marketing efforts designed to meet and exceed customer needs and expectations as well as drive business outcomes including profitability, growing customer base, and deepening relationships. This position serves as a liaison between Marketing and various business lines.

Primary Responsibilities

Contributes to the development and overall execution of the Marketing plan and committed outcomes

Partners with Marketing / SCX centers of excellence and business teams to continuously innovate, identify, and test new and radical marketing programs

Partners with product, brand, and content teams to ensure marketing programs deliver personalized communications that meet the needs and preferences of the Banks customers

Partners with the content and execution team to develop and manage a creative / content roadmap across channels

May offer advice and guidance to junior strategists

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

Bachelor's degree in Marketing or a related field

Five (5) years of Banking and / or Marketing experience

Preferences

Master of Business Administration (MBA) or a related graduate degree

Experience working on cross-functional teams

Direct and digital marketing experience

Knowledge of marketing principles and measurement

Skills and Competencies

Ability to build strong relationships with business partners across various functions

Ability to research, analyze data, and derive facts

Ability to work in a fast-paced, multi-tasked environment

Ability to work under pressure and meet deadlines

Knowledge of marketing principles and measurement

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Sense of urgency, solid judgement, and prioritization skills

Strong verbal, written communication, and organizational skills

Strong work ethic and self-motivation

Design and optimize customer onboarding, loyalty and retention programs for Consumer bank customers.

Support overall Consumer Strategy team through :

Coordinating key internal communication & tracking deliverables.

Supporting research on markets, competitors, and trends.

Experience with Financial education programs and Customer Content strategy is a plus.

This position is intended to be onsite in Birmingham, AL. Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense.

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include : experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target : Minimum :

$85,702.10 USD

Median : $110,920.00 USD

Incentive Pay Plans :

This job may participate in an annual discretionary bonus plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for

benefits-eligible associates.

Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

Paid Vacation / Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time.

Location Details

Regions Center

Location : Birmingham, Alabama

Equal Opportunity Employer / including Disabled / Veterans