Community Events Coordinator (Marketing)

Job Description

Job Description

As a member of the Marketing Team, the Community Events Coordinator will play a vital role in enhancing the credit union's visibility and engagement in the communities served by First Commerce across North Florida and South Georgia. Primary responsibilities include working with partners, team members, and volunteers to plan, promote, and manage events of all sizes along with experiences for multigenerational families and small businesses that align with our brand and achieve defined measures of success.

RESPONSIBILITIES :

• Increase credit union visibility, engagement, and results in target markets across the North Florida / South Georgia region by concepting, organizing and managing a continuous comprehensive calendar of unique creative brand-consistent credit union events and experiences with a focus on families and small businesses, including staffing, budgeting, venues, catering and coordination with community partners - both external community and member events as well as internal team member events.
• Drive internal and external engagement to maximize fundraising for charitable causes in major grassroots initiatives.
• Conduct research and provide recommendations for events, partnerships, experiences, and other opportunities based on community interests and needs that align with FCCU target audiences and strategic objectives.
• Define goals, execution plan and desired outcomes for events that support strategic objectives; complete post-event analysis that includes key outcomes such as achievement of goals, action items for follow-up and recommendations for future events.
• Identify, develop and maintain relationships with key community partners and organizations across FCCU markets that enable the credit union to capitalize on timely and relevant opportunities that make an impact in the communities we serve and further promote the brand.
• Oversee community outreach efforts, including following up on sponsorship and donation requests, coordinating volunteer efforts, ensuring fulfillment of sponsorship deliverables and maximizing exposure including related storytelling opportunities.
• Work collaboratively with internal and external audiences to support strategic objectives through events and experiences, ensuring consistent brand and message delivery. Develop and document repeatable processes and systems for timely, accurate execution.
• Execute comprehensive plan to promote events, ensuring optimal participation by target audience(s) including coordinating production of event marketing and promotional materials in both digital and print formats.
• Update FCCU web site, social media, and other channels timely to promote upcoming events and feature recaps of past events.

Other Responsibilities :

REQUIREMENTS :

EDUCATION AND EXPERIENCE :

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