Western Governors University is hiring : Manager, UX & Digital Optimization in Sa

Overview

Manager of UX & Digital Optimization leads strategy and execution across key digital experience initiatives within marketing, including personalization, conversion rate optimization (CRO), audience segmentation, digital asset management, and user experience design. This role ensures alignment across departments, champions a data-driven testing culture, and drives adoption of tools and practices that enhance the prospective student journey. The role collaborates with Analytics, Research, Ed Tech, Media, and Website Operations teams to ensure experiences are guided by insights, measurable, and optimized for engagement and performance.

Essential Functions and Responsibilities

Team Leadership & Management

• Directly manage team members responsible for website personalization, CRO, segmentation audiences, digital asset management, and UX / UI design.
• Provide mentorship, prioritization, and strategic guidance to ensure alignment with departmental and organizational goals.

Personalization & Optimization Strategy

Segmentation & Audience Management

Digital Asset Management (DAM)

UX & Design Strategy

Cross-Functional Collaboration

Knowledge, Skills, and Abilities

Qualifications

Minimum Qualifications :

Preferred Qualifications :

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours) : This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply : If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer : The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations : Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity : All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

Note

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