Product Manager - Commercialization

Who We Are

Woof is building the next great American pet brand—bringing new life to the industry through elegant, intuitive product design. Proudly recognized as the #1 Consumer Products company on the Inc. 5000 list, Woof is reinventing stagnant categories with innovative, refillable pet products that solve real problems for pets and their people.

Our award-winning product ecosystems—The Pupsicle, BullySafe, Bite n' Brush, and Poomergency—are redefining dog care by combining wellness with fun and engagement. With strong momentum across DTC, Amazon, and national retailers, we're growing quickly and seeking experienced talent to help us reach the next level.

About This Role

The Product Manager – Commercialization will serve as the strategic bridge between Woof's product development (PD) teams and the commercial organization. This role owns the end-to-end commercialization process for new product development (NPD), from early business validation and market sizing through downstream launch coordination and product lifecycle management.

Upstream, you'll translate consumer, competitive, and category insights into clear opportunity sizes, build pricing guardrails into a defined business case, and champion retail and ecommerce requirements to ensure products are commercially viable. You'll own the GTM roadmap, codify milestones and dependencies into a single source of truth, and move decisions through disciplined stage-gates.

Downstream, you'll help define product positioning, lead cross-functional go-to-market coordination across Sales, Ecomm, Ops, and Marketing, and run post-launch analyses to capture learnings and guide SKU lifecycle optimizations. You'll serve as the commercial guardian in the NPD process – owning the P&L for new products, validating customer demand, flagging cannibalization risks, aligning go-to-market requirements, and ensuring product launches are set up to succeed.

Success in this role means Woof's product roadmap consistently reflects customer demand, channel requirements, and growth and profitability goals – driven by strong financial acumen, clear processes and disciplined cross-functional execution.

You'll report directly to the VP of Marketing with a dotted line to the Head of PD.

What You'll Own

Upstream : Business Validation & Market Analysis

• Assess commercial opportunity for new products, including market sizing, price pack architecture, competitive benchmarking, and cannibalization impact
• Translate market data, consumer insights, and category trends into clear business requirements and recommendations that help the PD team shape early product concepts
• Define commercial guardrails, including pricing targets, retailer / ecomm requirements, and channel prioritization ensuring they are reinforced throughout development
• Build & manage P&L for new products, pressure-testing assumptions to ensure financial viability before launch.
• Stand up and lead a stage-gate commercialization workflow, maintaining a single source of truth for key milestones, owners, risks, and decisions
• Collaborate on portfolio architecture, shaping recommendations on price ladders, pack sizes, and packaging formats to strengthen assortment strategy and portfolio balance
• Partner with Ops and Finance to lead SKU lifecycle management, including rationalization frameworks, stage-gate reviews, and portfolio optimization

Downstream : Commercialization & Go-to-Market

You'll be great in this role if you…

Required Qualifications & Experience

Compensation & Benefits

This position will remain open until November 15. Applications will be accepted until this date; however, the posting may be closed earlier if a successful candidate is identified.

Equal Employment Opportunity :

Woof is proud to be an Equal Opportunity Employer. We are committed to fostering an inclusive, respectful, and productive work environment. Employment decisions at Woof are based on merit, qualifications, performance, and business needs without regard to race, color, religion, ancestry, sex, citizenship, national origin, marital, military and veteran status, age, disability, medical condition, genetic information, gender identity, gender expression, sexual orientation, family status, pregnancy, or any other characteristic protected by federal, state, or local law. Our commitment to equal opportunity applies to all aspects of employment.