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Senior Marketing Analyst

Senior Marketing Analyst

VirtualVocationsBuffalo, New York, United States
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A company is looking for a Senior Marketing Analyst specializing in Marketing Strategy & Insights.

Key Responsibilities

Analyze website, paid media, and email analytics to optimize digital channels

Collaborate with various teams to drive strategic recommendations and improve marketing effectiveness

Evaluate digital channel impacts on KPIs and support email marketing performance analysis

Required Qualifications

5+ years of experience in an analytics role within a B2B go-to-market organization

Bachelor's Degree in Business or a quantitative field such as Analytics, Finance, or Statistics

2+ years of experience in SQL querying and analyzing website visitor data

Experience with tools like Google Analytics, Google Tag Manager, and data visualization software such as Tableau

Familiarity with Salesforce or other CRM software

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Senior Analyst Marketing • Buffalo, New York, United States

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