Web Content Writer II

BA or BS in communications, journalism, or related field. Proven success in writing professional web copy. Ability to work as a team with designers, programmers, and managers. Ability to work effectively and efficiently under tight deadlines. Ability to write compelling copy while maintaining brand messaging, persuasiveness and readability. Proficiency in Microsoft Office products such as Word and Excel. Excellent written and oral communication skills. 3-5 years SEO copywriting experience including ecommerce. Energetic team player, who brings creativity to the table, but thrives in a collaborative environment where many people contribute to the overall success of projects. A willingness to stay informed about the latest social media and tech trends Knowledge of web usability standards and practices Researches and writes online content for a company's Web site. Stays abreast of current industry standards and techniques to ensure effective content that achieves the organization's goals. Requires a bachelor's degree in a related area and 3-5 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on limited experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. A certain degree of creativity and latitude is required.

As part of a cross-functional eMedia team, partner with eMedia team members, communications writers and other leaders in the company to develop content in a collaborative environment. Create product and promotional copy for all Web sites and online marketing efforts including repurposed content and original writing. Ensure editorial content is written and presented in a format that meets web usability standards and is consistent with company information design guidelines and brand image. Enforce internet content policies / standards and provide primary governance for all internet content Ensure all Web content for health plan web sites is written at a 4th grade reading level per state requirements. Conceptualize, draft, execute, and maintain SEO friendly Web site content with health care and marketing in mind. An understanding of keywords and meta tags - Ability to write web page titles, meta tag descriptions, alt tags for images etc. Use web analytic data to expand content important to Web site visitors, prioritize most highly visited content and remove / archive unused or outdated content. Improve web-marketing initiatives & content management using creative content writing, search engine friendly copywriting, proofreading, and editing. Coordinate between various team members for task inputs and suggestions to ensure timely completion of assignments. Writing, reading and acquiring knowledge on various subjects, which includes health and wellness, health care, health insurance, and business Write marketing / web content following the guidelines set by the company Proof existing sites / articles. Check web pages before making them live Provides support and guidance to Web Content Writer I Provides support in writing and maintaining Web site content for the company Intranet when needed. Assist with other marketing projects as needed. Performs a variety of complicated tasks Reports to Digital Services Director A wide degree of creativity and latitude is expected

BA or BS in communications, journalism or related field.

Required

Proven success in writing professional web copy.

Required

Ability to work as a team with designers, programmers, and managers.

Required

Ability to work effectively and efficiently under tight deadlines.

Required

Ability to wirte compelling copy while maintaining brand messaging, persuasiveness and readability.

Required

Proficiency in Microsoft Office products such as Word and Excel.

Required

Excellent written and oral communication skills.

Required

Experience with SEO copywriting including ecommerce.

Required

Years

Energentic team player, who brings creativity to the table, but thrives in a collaborative environment where many people contributes to success.

Required

Willingness to stay informed about the latest social media and tech trends.

Required

Knowledge of web usability standards and practices.

Required

Medicare writing experience

Nice to have