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Medical Marketing Product Manager

Medical Marketing Product Manager

IPG PhotonicsMarlborough, MA, US
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Job Profile

Lead new product introductions, including strategic segmentation, positioning, pricing, promotion, training and education programs; coordinate with and support marketing program with distributors and commercial partners in Urology

Plan and coordinate local commercial launches with distributor and commercial partners; drive equipment sales along with collaborative efforts for disposables, provide marketing input and coordinate marketing program of distributor and commercial partner in Urology

Design and conduct regional training and educational programs for physicians, distributors, and commercial partners in Urology

Establish and execute plans for increasing the utilization of product

Develop and execute marketing plans based on market and customer insights

Create and maintain marketing materials and sales tools

Propose designs, generate content and drive continuous improvement of the company's website

Develop marketing programs for equipment, instruments and disposables for use in stone and soft tissue management procedures

Generate market intelligence for pursuing new pre-clinical and clinical research with the company's proprietary Thulium Fiber Laser technology

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Product Marketing Manager • Marlborough, MA, US

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