Associate, Brand Sponsorship & Experiential

Become a part of our caring community and help us put health first

Join the Brand Sponsorship & Experiential Team!

Shape Humana's brand. Create meaningful connections. Make a lasting impact.

Humana's Marketing organization is seeking a Brand Management Associate to join the team working remote. The Brand Sponsorship & Experiential Team leads the strategy and execution of sponsorships, events, digital activations, wellness initiatives, thought leadership, and experiential storytelling campaigns—all designed to elevate Humana's brand presence and deepen relationships across communities nationwide. From national sports sponsorships to vibrant local events, our work builds trust, drives consumer connections, and brings our brand to life in powerful, human-centered ways.

Key Role Functions

Plan and execute brand experience campaigns, events, and programs to engage audiences and build loyalty

Monitor campaign performance, analyze metrics, and recommend improvements

Manage budgets, timelines, and deliverables for successful activations

Oversee and enhance the sponsorship governance process

Collaborate with cross-functional teams and external partners to bring innovative ideas to life

Support creative development and strategic planning for brand activations

Ensure initiatives align with brand strategy and compliance standards

Your Impact

You are a team player : Build strong working relationships with internal / external partners

You are detail-oriented and organized : Oversee brand activation assets, deliverable timelines across multiple projects

You are a strategic thinker : Understand brand objectives and leverage data / measurement to achieve impactful results

You are a self-starter : Proactive and self-motivated approach, commitment to taking ownership, anticipating needs, and continuously refining processes

You are customer obsessed : Commitment to creating positive, memorable experiences for current and prospective members

You love the art and science of marketing : Passion for both creative innovation and analytical evaluation

Use your skills to make an impact

Required Qualifications

Bachelor's degree or higher in Marketing, Advertising, or a related communications field

3+ years of experience in marketing, brand, experiential, or related fields

Proven ability to plan and execute brand activations, campaigns, and events that drive engagement and brand loyalty

Strong understanding of modern marketing tactics including digital, content, and experiential strategies

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing performance metrics

Ability to thrive in an agile environment and manage and prioritize diverse projects

Demonstrated ability to work virtually, be self-directed and motivated, and meet deadlines

Strong interpersonal, oral, and written communication skills

Excellent project management and organizational skills with attention to detail

Strong interpersonal and communication skills, with the ability to collaborate across internal teams and external partners

Ability to collaborate with internal teams and external agencies to support campaign delivery and optimization

Preferred Qualifications

Experience managing sponsorships, partnerships, and brand activations in healthcare, insurance, or other regulated industries

Exposure to campaign briefing, reporting, and optimization processes

Experience working in cross-functional teams and fast-paced environments

Background in creative development, strategic planning, or experiential storytelling

Additional Information

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Description of Benefits

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including :

Health benefits effective day 1

Paid time off, holidays, volunteer time and jury duty pay

Recognition pay

401(k) retirement savings plan with employer match

Tuition assistance

Scholarships for eligible dependents

Parental and caregiver leave

Employee charity matching program

Network Resource Groups (NRGs)

Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue.HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Ifyou have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go / Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$71,100 - $97,800 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

About us

Humana Inc. (NYSE : HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

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