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Search Engine Marketing (SEM / SEO) Specialists Job at Boost Media Group in Sacram

Search Engine Marketing (SEM / SEO) Specialists Job at Boost Media Group in Sacram

MediabistroSacramento, CA, United States
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Search Engine Marketing (SEM / SEO) Specialists

Join to apply for the Search Engine Marketing (SEM / SEO) Specialists role at Boost Media Group

Search Engine Marketing (SEM / SEO) Specialists

5 days ago Be among the first 25 applicants

Join to apply for the Search Engine Marketing (SEM / SEO) Specialists role at Boost Media Group

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Job Description

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as the other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing Team in order to maximize ROI, drive traffic, and customers.

Job Information

Industry

Communications

Work Experience

3-4years

Salary

$4-7 per hour

City

San Francisco

State / Province

California

Zip / Postal Code

94142

Job Description

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as the other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing Team in order to maximize ROI, drive traffic, and customers.

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links

Requirements

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Required Software Used : Google Ads, Wordstream, Google Analytics, Bing Ads

    • Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing and Sales

    Industries

    Advertising Services

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    Marketing Specialist • Sacramento, CA, United States

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