Senior Lifecycle Marketing Manager
EarnestSan Francisco, CA, United Statesjob_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionShape the customer journey and execute lifecycle campaigns that drive deeper engagement, retention, and customer lifetime value across Earnest products. Lead important initiatives, ensure flawless campaign execution, deliver revenue and engagement growth, and drive innovation in lifecycle marketing strategies. 6+ years of experience in a B2C email marketing or lifecycle marketing role in a corporate or agency environment. 4+ years of experience developing lifecycle / CRM engagement programs. Proven ability to present campaign strategies, performance, and recommendations to senior leadership. Experience developing marketing plans balancing financial objectives and customer experience goals. Expertise in audience segmentation and targeting using database and real-time event data. Strong data analysis skills and knowledge of BI tools such as Looker or Tableau. Experience with enterprise marketing automation tools (Braze preferred; others valuable : Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys). Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable). Experience building and optimizing automated campaigns and experimentation frameworks. Strong project management skills with tools such as Jira, Workfront, or Basecamp. Excellent attention to detail and adherence to QA processes. This role will be based in the United States. Health, Dental, & Vision benefits plus savings plans Mac computers + work-from-home stipend Monthly internet and phone reimbursement Employee Stock Purchase Plan Restricted Stock Units (RSUs) 401(k) plan with company match Robust tuition reimbursement program $1,000 travel perk on each Earnie-versary Competitive PTO and parental leave
Overview
Senior Lifecycle Marketing Manager role at Earnest. Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and help them pay down debt so they can get on the right financial track, fast. Earnest offers tools to help people feel in control of their financial future, including private student loans, student loan refinancing, and scholarships.
Earnies are committed to helping students live their best lives, free from the stress of student debt. If you are as passionate as we are about our mission, read on to learn more about the role and join us to build something great together.
The Senior Lifecycle Marketing Manager reports to the Director of Performance Marketing.
Responsibilities
- Provide senior leadership and stakeholders with campaign performance reports, with data-driven recommendations for future optimization and strategic plans to grow the impact of lifecycle marketing across new channels and capabilities.
- Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts.
- Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs.
Your Impact
About You
Nice to Have
Where
Compensation & Benefits
Salary range : $135,000—$170,000 USD. The starting pay is determined based on job-related qualifications, internal compensation, candidate location, and budget, and may be adjusted in the future.
About Earnest & Equal Opportunity
Earnest is committed to diversity, inclusion, equity, and belonging. We encourage anyone with relevant experience to apply. Earnest provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability, or genetics. Qualified applicants with criminal histories will be considered in a manner consistent with Fair Chance laws.
#J-18808-Ljbffr
serp_jobs.job_alerts.create_a_job
Lifecycle Marketing Manager • San Francisco, CA, United States
Job_description.internal_linking.related_jobs
Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver.Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on buildin...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
A company is looking for a Lifecycle Marketing Consultant with expertise in Klayvio and startup experience.Key Responsibilities Audit and analyze historical Klayvio performance to identify optimi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational.
Our core product, the Kikoff Credit Account, has helped over 1 m...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Senior Lifecycle Marketing Manager.Location : San Jose or San Francisco, CA (hybrid).Company : Our client is a global leader in creative software, offering innovative tools for digital media creation...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days A company is looking for a Senior Manager, Performance Marketing & Automation.Key Responsibilities Owns strategy and execution of paid search, Product Listing Ads, and programmatic campaigns Man...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day A company is looking for a Senior Manager, Growth Marketing (Contract).Key Responsibilities Lead and mentor a team of marketing professionals, ensuring campaign performance Design and execute mu...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 A company is looking for a Senior Performance Marketing Manager to lead digital marketing strategies and client communications.
Key Responsibilities Drive client communication and strategy discuss...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 A company is looking for a Lifecycle Management Specialist to enhance member success and retention through personalized communications.
Key Responsibilities Develop and execute Email, SMS, and Pus...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational.
Our core product, the Kikoff Credit Account, has helped over 1 m...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 
As Pilot’s Lifecycle Marketing Manager, you will be the architect of how, when, and what we communicate to customers across their entire journey with us.
You will design and implement customer progr...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.The Omada Marketing team is focused on creating awareness and engaging people for lasting, healthy c...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Medallia is the pioneer and market leader in Experience Management.Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actio...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days A company is looking for a Senior Marketing Manager to drive execution across multiple marketing channels in a fast-moving startup environment.
Key Responsibilities Plan, execute, and manage marke...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 A company is looking for a Senior Marketing Operations Manager to oversee marketing technology, data, and strategy.Key Responsibilities Design and optimize marketing systems, processes, and workf...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 
Our mission is to make higher education accessible and affordable for everyone.We empower students with financial support and supercharge their ability to pay down their debt, so they can get on th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 A company is looking for a Senior Lifecycle Marketing Manager.Key Responsibilities Develop and implement advanced lifecycle marketing strategies across various channels Utilize data-driven insig...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 
Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational.
Our core product, the Kikoff Credit Account, has helped over 1 m...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Senior Lifecycle Marketing Manager.Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.
Our AI agent Fin, the most advanced customer s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
- serp_jobs.job_card.promoted
Lifecycle Marketing Manager, Analytics & Engagement
WaymoSan Francisco, CA, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Lifecycle Marketing Consultant
VirtualVocationsConcord, California, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Lifecycle Marketing Manager
KikoffSan Francisco, CA, USserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Lifecycle Marketing Manager
UrsusSan Jose, CA, USserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Manager, Performance Marketing
VirtualVocationsConcord, California, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Growth Marketing Manager
VirtualVocationsHayward, California, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Performance Marketing Manager
VirtualVocationsOakland, California, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Lifecycle Management Specialist
VirtualVocationsConcord, California, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Lifecycle Marketing Manager
KikoffSan Francisco, CA, USserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Sr. Lifecycle Marketing Manager
Launch TennesseeSan Francisco, CA, United Statesserp_jobs.job_card.full_time +1
- serp_jobs.job_card.promoted
Senior Growth Marketing Manager
Omada HealthSan Francisco, CA, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Marketing Analytics, Senior Manager
Medallia, Inc.Pleasanton, CA, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Marketing Manager
VirtualVocationsConcord, California, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Marketing Operations Manager
VirtualVocationsFremont, California, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Lifecycle Marketing Manager
EarnestSan Francisco, CA, USserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Lifecycle Marketing Manager
VirtualVocationsConcord, California, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Lifecycle Marketing Manager
CerebrasSan Francisco, CA, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Senior Lifecycle Marketing Manager
IntercomSan Francisco, CA, USserp_jobs.job_card.full_time