Marketing Director Job at MSB Resources in Florida

Overview

We’re seeking a dynamic Marketing Director to lead strategy and execution for a portfolio of affordable / workforce housing communities across Florida. You’ll guide a team of marketing coordinators, collaborate directly with developers / owners, and bring creative, big-picture ideas to drive results. Ideal candidates are based in Dade, Broward, or Palm Beach Counties, thrive in a fast-paced environment, and are eager to take on a leadership role within a marketing department.

Responsibilities

Develop and execute strategic marketing plans for affordable and workforce rental housing communities with the goal of increasing visibility, lease-ups, and community engagement

Lead marketing initiatives from project inception to lease-up, tailoring efforts to meet the specific needs of local markets and income-restricted audiences

Oversee marketing for multiple affordable and workforce housing developments in coordination with internal teams and external partners

Create marketing budgets to support all marketing initiatives throughout all project stages

Build brand positioning and messaging strategies, including a focus on the value of affordability, accessibility, and community impact

Implement marketing initiatives for each project, including brochures, sales presentations, ads, promotional items, buyer gifts, eblasts, websites, location maps, signage, photography, video, and print production

Collaborate with the marketing coordinator for digital project updates, familiarity with SEO, SEM, display ads, email marketing, website and social media

Support property-level outreach efforts, including community events, local partnerships, and leasing initiatives

Ensure marketing strategies align with federal and state affordable housing compliance and fair housing regulations

Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts

Oversee three direct reports

Skills

Excellent interpersonal, communication, selling, and negotiation skills

Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing

Flexibility to work varied schedules, including weekends, evenings, and holidays

Ability to handle multiple projects simultaneously and think strategically

Ability to communicate with all levels within the organization, and the ability to work and learn independently

Creative and innovative approach to solving problems and resolving issues

Qualifications

BA or BS degree with emphasis in marketing, public relations, or mass communication

4 – 6 years of previous experience in strategic marketing, project management, event coordination, media relations, advertising, and digital marketing

Knowledge of real estate marketing is a plus

Open to occasional travel

Bilingual Spanish a plus

Apply today for immediate consideration or reach out to Aimee Long for more details! 215-661-8834 x 106 aimee@msbresources.com

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