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Engagement Manager

Engagement Manager

Hope NetworkGrand Rapids, MI, US
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Engagement Manager

At Hope Network, over 2,800 compassionate professionals serve individuals across 125+ locations statewideeach playing a vital role in creating powerful comebacks. Whether through hands-on care or essential behind-the-scenes support, every team member contributes to a greater purpose : transforming lives.

What You'll Do

  • Manage the sales, marketing, clinical liaisons, and admissions teams while fostering strong collaboration with the Hope Network corporate marketing department and Neuro Rehabilitation operational leaders.
  • Develop and grow referral sources by building relationships with healthcare providers, insurance representatives, and community stakeholders to increase admissions to Hope Network Neuro Rehabilitation programs.
  • Ensure a seamless, high-quality consumer experience from referral through admission, coordinating transitions, communicating with clients and families, and overseeing endorsements to case managers.
  • Conduct market research to identify trends, opportunities, and competitive positioning, using insights to guide marketing and referral initiatives.
  • Lead marketing strategy and activities in alignment with Neuro Rehabilitation's business plan and strategic goals, including digital campaigns, professional events, and community outreach.
  • Manage corporate communications, including preparing marketing materials, professional correspondence, and representing Hope Network positively in public forums and facility tours.
  • Contribute to the annual strategic plan, focusing on admissions, marketing objectives, and departmental growth.
  • Collaborate with program administration to address quality concerns and maintain positive program representation in the community.
  • Prepare reports, narratives, and analytics to track referral development, consumer satisfaction, marketing effectiveness, and departmental expenditures.

What You Bring

  • Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field.
  • Minimum of three years' experience managing multidisciplinary teams and leading marketing, public relations, or community engagement efforts, preferably in healthcare, rehabilitation, or human services.
  • Proven track record in referral development, relationship management, or sales in a healthcare or human services context.
  • Knowledge of insurance payers in Michigan, including policies and requirements for rehabilitation services.
  • Familiarity with medical terminology, particularly related to neuro-rehabilitation.
  • Strong analytical skills with the ability to conduct market research and apply insights to drive strategic decisions.
  • Prior experience utilizing market research for marketing and referral development.
  • Why Join Our Team?

  • Make a meaningful impact by supporting individuals on their journey to recovery and improved quality of life.
  • Collaborate with a multidisciplinary, passionate team dedicated to excellence in neuro rehabilitation.
  • Opportunities for professional growth, leadership development, and career advancement within a respected organization.
  • Competitive compensation, comprehensive benefits, and a supportive work environment that values work-life balance.
  • Be part of a mission-driven organization recognized for innovation, quality care, and community engagement.
  • Our Commitment to Inclusion

    Our strength lies in our diversityempowering us to meet the unique needs of over 34,000 individuals we serve each year. We are proud to be an Equal Opportunity Employer and value the diverse perspectives that each team member brings to our mission.

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    Engagement Manager • Grand Rapids, MI, US

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