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Sr. Director - HCP Media
Sr. Director - HCP MediaEli Lilly • Indianapolis, IN, US
Sr. Director - HCP Media

Sr. Director - HCP Media

Eli Lilly • Indianapolis, IN, US
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HCP Media Lead

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Lilly has created a centralized Global Customer Office by bringing together teams passionate about understanding and serving customers across a sophisticated healthcare ecosystem. Within this framework, the HCP Media Lead plays a pivotal role in shaping how Lilly connects with healthcare professionals (HCPs) through modern, data-driven media strategies that enhance trust, relevance, and value.

This role sets the strategic vision, governance model, and innovation roadmap for HCP media across the enterprise encompassing Sources of Authority (SOA), EHR ecosystems, endemic display, programmatic, and point of care media channels that influence professional engagement and clinical decision-making.

The HCP Media Lead reports to the Associate Vice President of Media & Partnerships and serves as the enterprise's expert in professional media strategy and investment. This leader bridges brand needs with enterprise priorities, ensuring that Lilly's approach to HCP engagement is credible, compliant, and future-focused.

Responsibilities :

  • Enterprise HCP Media Strategy & Governance
  • Professional Media Channel Leadership (SOA, EHR, Endemic Display, Programmatic & Point of Care)
  • Cross-Functional Collaboration & Executive Influence
  • Partner & Agency Management
  • Financial Stewardship & Compliance
  • Capability & Innovation Development
  • Key Behaviors

Basic Qualifications / Requirements :

  • Bachelor's degree required.
  • 10+ years of experience in media or marketing, including 5+ years focused on HCP or pharmaceutical professional media.
  • Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and / or visas for this role.
  • Additional Skills / Preferences :

  • Deep understanding of Sources of Authority, EHR ecosystems, endemic display, programmatic, and point of care media.
  • Proven experience managing enterprise-level partnerships with HCP networks and publishers.
  • Demonstrated ability to connect investment, engagement, and business outcomes through data-driven frameworks.
  • Strong relationship management and vendor / agency leadership experience.
  • Collaborative leadership style with a track record of developing high-performing teams.
  • MBA or related advanced degree preferred.
  • Exceptional storytelling and executive communication skills.
  • Knowledge of emerging professional platforms and HCP engagement technologies.
  • Experience leading through organizational transformation and change.
  • Balance of creative and analytical thinking to drive measurable business impact.
  • Understanding of marketing technology stacks and data integration.
  • Additional Information :

  • Location : Indianapolis-based position; remote not considered.
  • Travel : Approximately 1020% based on business needs.
  • Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form for further assistance.

    Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

    Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include : Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women's Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

    Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is $154,500 - $226,600.

    Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and / or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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    Director Media • Indianapolis, IN, US

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