Brand Marketing Associate

About the Role

The Brand Marketing Associate is responsible for designing, implementing and monitoring digital marketing campaigns and promotions that will drive revenue and gross profit for the organization. Ensuring the GBS message is consistent with the standards of GBS' culture and branding via supporting the execution of digital marketing initiatives. Additionally, this position is responsible for the development of our online presence (website, social media sites, landing pages, etc.).

What You'll Do

• Acquire and maintain expert knowledge of GBS Divisions, products and services by reading brochures and education materials and attending company events and training.
• Promote GBS products and services through all facets of marketing / business development, promotions, mass mailings, campaigns and content creation.
• Assist in the development of digital marketing strategies and plans.
• Utilize HubSpot for marketing automation, which includes creating and managing campaigns, emails, landing pages, forms, etc. Additionally, create and optimize forms and landing pages to increase inbound submissions.
• General understanding of HubSpot CRM and how it relates to sales and marketing activity.
• Knowledge of how to build automated workflow responses for emails and drip campaigns in HubSpot.
• Design high-quality content for websites, emails, landing pages, sales aids and social media sites utilizing Adobe Creative Suite (InDesign, Illustrator and Photoshop).
• Create and implement branding guidelines to support the launch of new solutions and the development of websites / microsites.
• Assist in maintaining content and images for the GBS Corporate site and associated microsites.
• Support the development of brochures, product slicks, success stories, case studies, white papers, web content, and other materials, including creating and editing videos to advance marketing initiatives.
• Conduct marketing research on competitors and competitor's products / services as needed.
• Assist with the creation and production of GBS Newsletters.
• Assist with preparation and execution of sales events (tradeshows, corporate sales meeting, events, etc.)
• Assist with Sales or BD on individual requests as appropriate.
• Manage marketing analytics from all campaigns, including click-through rates, open rates, conversions and bounce rates. Include campaign timelines and results.
• Timely completion of monthly reports (HubSpot activity).
• Perform other duties as assigned and / or assume additional responsibilities as required.

What We're Looking For

SUPERVISORY RESPONSIBILITIES

Does this job have supervisory responsibilities? No

Are there subordinate supervisors reporting to this job? No

Are there other non-supervisory employees who report directly to this job? No

Why Join GBS?

At GBS, we value accuracy, integrity, and teamwork. You'll be part of a collaborative HR department that supports employees across multiple business units. We offer competitive pay, comprehensive benefits, and opportunities for growth within a stable and established company.

GBS Corp is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. GBS Corp is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.