Job Description
Job Description
Description : Position Overview :
We're a leading global fitness company seeking a talented, passionate digital asset specialist-production artist to join our internal marketing team. Under the direction of the graphic production manager, the digital asset specialist-production artist will serve as the content custodian of marketing assets processing, organizing, routing, tagging and uploading to DAM system while adhering to file naming, metadata and keywording guidelines. Develop final mechanical files from creative layouts for print and digital production on assigned projects. You will work on a wide range of integrated marketing assets and materials across multiple brands; execute feedback and changes while building final mechanical print or digital files for release to our global teams and vendors including image assets, ads, sell sheets, handouts, brand platforms, print and web deliverables.
Responsibilities :
Digital Asset Management :
- Establish and document asset naming and organizational best practices
- Organize and maintain file structures, image transfers, and related asset information
- Oversee the asset routing and approval process
- Enhance DAM searchability through keywording, tagging, & metadata updates
- Maintain knowledge of DAM metadata structures
- Maintain knowledge of user access and permissions
- Monitor communications for user assistance requests
- Serve as the primary contact for system and status inquiries
- Document bugs and feature improvements and communicate to graphic production manager
Design Process :
Organizes and refines design project handed-off from graphic & digital designersFacilitates the production of design solutions from creative teamEncourages / enables design team to produce quality release filesWorks with graphic designers and production manager to determine appropriate production handoff pointsWorks with marketing managers to determine appropriate final deliverables needed for projectsEnsures proof rounds and final mechanicals are accurate and error free, including file construction, organization and prepping of files for printing or digital outputDigital DesignAssists in providing web optimized graphic support for all digital propertiesProject Management :
Engages in the typical responsibilities of evaluating, organizing and integrating projectsEncourages designers, marketing managers, product managers and copywriter to communicate andprovide accurate content for purposes of production efficiencyRelies on experience and judgment to plan, organize and accomplish goalsAssists graphics team as needed in overseeing the completion of projectsDevelop Industry Knowledge and Network :
Strives to constantly improve skill sets : production best practices, digital asset processes and communicationStays up to date on industry trends and stylesParticipates with peers in professional development, classes or associationsMarginal Job Functions :
Completes special projects as requiredEnforces the routing and approving of artwork proofs and / or samplesAssists marketing / sales teams with image / digital requestsRequirements : Education :
College degree in graphics, library and information sciences or equivalent experienceExperience :
3+ years’ experience as a digital asset specialist / graphic production artistKnowledge of digital asset management (DAM) systems, image processing, organizing, routing, content management, metadata, taxonomies, uploading and retrieval of internal and external image databasesEnsuring accuracy and compliance, completeness, consistency and timely updates of marketing assetsEstablishing and adhering to file naming, metadata, taxonomy, and keywording guidelinesCoordinating with various teams to verify photographers, image rights, licensing, & usage of assets beingloaded to the DAM systemKnowledge of layout principles, aesthetic design concepts, branding and typographyCompetent with Adobe Creative Suite and related design toolsExperience with Microsoft Office and Google suiteAgency or in-house agency and previous digital asset management experience is a plusOther Requirements :
Mac-based : Adobe Photoshop, Illustrator, InDesign, Microsoft Word, Excel and Power Point requiredAbility to quickly grasp project parameters, brand standards and templates of established creativeStrong attention to detail and accuracy when performing assigned tasksMust be able to organize multiple projects and deadlines simultaneouslyAbility to effectively problem solveTeam player with excellent interpersonal and communication skills, both verbal and writtenAbility to deliver best-in-class production for mechanical print and digital filesOccasional domestic travel may be requiredBenefits :
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include :
Health & Dental InsuranceCompany paid Life Insurance401(k)Paid Time Off benefitsProduct discountsWellness programsEOE / M / W / Vet / Disability
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