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Tech Analyst (Marketing BA)

Tech Analyst (Marketing BA)

Lorven technologiesNew York, NY, United States
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Position : Tech Analyst (Marketing BA)

Location : New York, NY - Hybrid

Duration : Long Term

Must Have : Marketing Technology (Martech), Digital Transformation, CRM / CMS, Agile, Scrum

Job Summary

  • We are seeking a strategic and detail oriented Marketing Technology Business Analyst with 10+ years of experience to support digital transformation initiatives across marketing platforms The ideal candidate will have broad exposure to the marketing technology ecosystem including campaign platforms analytics personalization tools and customer data platforms This role requires strong analytical skills stakeholder collaboration and the ability to define and manage complex business and technical requirements

Responsibilities :

Requirements Gathering Analysis

  • Understand complex challenges and using research personal experience and business assessment capabilities clearly define problems identify opportunities drive innovative new ideas and recommend actionable prioritized next steps to make a big impact on customer needs goal
  • Collaborate with marketing product and technology teams to gather and document business requirements for Martech solutions
  • Analyse complex marketing workflows and translate them into functional and technical specifications
  • Define data flows integration points and dependencies across platforms eg CRM CMS CDP analytics

    • Marketing Technology Expertise

  • Work across a broad Martech stack including Marketing campaign management personalization analytics and automation tools
  • Understand marketing operations customer journeys segmentation and targeting strategies
  • Support platform evaluations capability assessments and solution recommendations
  • Solution Design Delivery Support
  • Partner with architects and developers to ensure solutions align with business goals and technical feasibility
  • Participate in design reviews sprint planning and UAT to ensure requirements are met
  • Create wireframes process flows and documentation to support implementation
  • Stakeholder Engagement Communication
  • Act as a liaison between marketing IT and vendor teams to ensure alignment and transparency
  • Facilitate workshops demos and feedback sessions to refine requirements and validate solutions
  • Provide clear and concise reporting on progress risks and dependencies

    • Required Qualifications

  • 8 to 10 years of experience as a Business Analyst preferably in marketing technology or digital transformation
  • Strong understanding of Martech platforms data models and campaign operations
  • Experience defining and managing complex requirements across cross functional teams
  • Knowledge of digital marketing tools SEO SEM email marketing display advertising PPC
  • Knowledge on content strategy and execution covering social media
  • Excellent analytical documentation and communication skills
  • Knowledge of web analytics and key metrics bounce rate average time on site CPA CPC
  • Understanding of the UXUI aspects in marketing funnel
  • Familiarity with Agile Scrum methodologies and tools eg Jira Confluence

    • Preferred Qualifications :

  • Experience in the insurance domain or other regulated industries
  • Exposure to platforms such as Adobe Experience Cloud Salesforce Marketing Cloud Google Analytics or CDPs
  • Knowledge of data privacy regulations eg GDPR CCPA and compliance considerations
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