Talent.com
Director of Demand Generation
Director of Demand GenerationHUB Analytics • Charleston, SC, US
Director of Demand Generation

Director of Demand Generation

HUB Analytics • Charleston, SC, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
  • serp_jobs.job_card.permanent
job_description.job_card.job_description

Job Description

Job Description

Salary : $120,000 - $140,000

Job Title : Director of Growth Marketing and Demand Generation

Location : North Charleston, SC (Hybrid)

Employment Type : Full-Time, Direct Hire

Salary Range : $120,000 $140,000

Schedule : MondayFriday, 8 : 00 AM 5 : 00 PM

About the Role :

We are seeking a strategic and results-oriented Director of Growth Marketing and Demand Generation to lead the development and execution of a high-impact marketing program focused on performance, scalability, and measurable growth. The ideal candidate brings a strong command of both digital and traditional marketing channels including direct mail, paid social (e.g., Facebook ads), and grassroots efforts such as door-to-door outreach and understands how to generate demand efficiently and effectively in a competitive market.

Key Responsibilities :

  • Own and optimize the full marketing funnel, with a strong focus on both digital (SEO / PPC) and direct-response tactics like Facebook ads, mailers, and boots-on-the-ground efforts.
  • Manage $50K$70K in monthly ad spend with precision, ensuring positive ROI and consistent weekly lead volume (target : 90+ leads / week).
  • Lead contract negotiations with ad vendors and media buyers to maximize spend efficiency.
  • Analyze performance metrics using tools like Google Analytics, SEMRush, and Ahrefs to identify growth opportunities.
  • Develop and manage high-performing teams and vendor partners to execute marketing initiatives.
  • Report on KPIs and adapt strategies to ensure lead targets are met in an ever-evolving market.

What Were Looking For :

  • 10+ years of marketing experience with a strong track record in demand generation.
  • At least 3 years in a fast-paced agency environment with hands-on digital strategy execution.
  • Proven experience managing six-figure annual ad budgets, especially in direct-to-consumer environments.
  • 5+ years of experience negotiating advertising and vendor contracts.
  • Deep knowledge of SEO, PPC, Google Ads, and CRM / Marketing Automation tools.
  • Google Analytics certification and data-driven decision-making skills.
  • Bachelor's degree in Marketing or related field.

    • Bonus Points For :

  • Experience in home services, construction, or niche B2C industries.
  • Background in marketing for trades.
  • Leadership experience in a high-growth or scaling company.

    • Why This Role?

    This isnt a set it and forget it marketing job. Its for someone who wants to roll up their sleeves and drive meaningful business outcomes with grit and creativity. Youll be joining a tight-knit, entrepreneurial team that values accountability, innovation, and decisive action. The company is growing fast and this role has a direct path toward VP-level leadership.

    serp_jobs.job_alerts.create_a_job

    Director Demand Generation • Charleston, SC, US