Marketing Data Analyst

Job Description

Job Description

About Rugiet Health : Rugiet Health is a fast-growing, Austin-to-consumer telemedicine company revolutionizing men's and women's health and hormone optimization. We are committed to democratizing access to best-in-class compounded medications through a bespoke digital experience, combining luxury service with clinical excellence. Our small but passionate management team has deep industry experience in Clinical, Marketing, and Technology verticals. We are a disruptive force in the US healthcare market, constantly innovating to provide personalized solutions for a healthier, more fulfilling life.

The Opportunity : We are seeking a highly analytical and detail-oriented Marketing Data Analyst to join our growing team. In this critical role, you will be instrumental in extracting, analyzing, and interpreting marketing data to provide actionable insights that optimize our acquisition, engagement, and retention strategies. You will work closely with our Marketing, Product, and Growth teams to measure campaign performance, understand customer behavior, and identify opportunities for continuous improvement, directly contributing to Rugiet Health's rapid growth.

If you are passionate about leveraging data to drive marketing effectiveness, thrive in a fast-paced environment, and possess strong analytical and communication skills, we encourage you to apply.

What You'll Do :

• Data Collection & Integration : Work with engineering and marketing teams to ensure accurate tracking, collection, and integration of marketing data from various sources (e.g., ad platforms, Google Analytics, CRM, internal databases, email marketing platforms).
• Performance Reporting : Develop and maintain dashboards and reports that provide clear, concise, and actionable insights into marketing campaign performance (e.g., CAC, ROAS, LTV, conversion rates, engagement metrics).
• Deep Dive Analysis : Conduct in-depth analysis to identify trends, anomalies, and opportunities within our marketing data. This includes customer segmentation, funnel analysis, channel performance comparisons, and ROI analysis.
• Attribution Modeling : Assist in the evaluation and refinement of marketing attribution models to accurately credit touchpoints and understand the true impact of different marketing channels.
• A / B Testing Analysis : Design, execute, and analyze A / B tests and other experiments across marketing channels (e.g., ad creative, landing pages, email subject lines) to optimize performance and inform strategic decisions.
• Predictive Analytics (as applicable) : Support the development of predictive models (e.g., churn prediction, LTV forecasting) to inform proactive marketing strategies.
• Insight Generation : Translate complex data findings into clear, digestible insights and recommendations for marketing and leadership teams, presenting data visually and verbally.
• Cross-Functional Collaboration : Partner closely with Paid Media, Retention, Creative, Product, and Growth teams to define analytical needs, provide data-driven recommendations, and support strategic initiatives.
• Data Quality & Governance : Assist in ensuring the accuracy, consistency, and integrity of marketing data across all platforms.
• Market Research Support : Support market research efforts by analyzing external data sources and industry trends.

What You Bring :

Bonus Points If You Have :

Why Join Rugiet Health?

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empowers you to contribute to strategic decision-making.

To Apply : If you are excited by the opportunity to apply your analytical skills to drive marketing effectiveness at a revolutionary healthcare company, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this position.