Director, Brand & Marketing Communications

Director, Brand & Marketing Communications

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC / AHA Chest Pain Guidelines called the Heartflow FFR CT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart.

Heartflow is seeking a visionary and strategic Director of Brand & Marketing Communications to be the lead storyteller for the Heartflow brand. This critical role is responsible for continuing to shape our narrative and activate across all touchpoints.

The Opportunity

The Director of Brand & Marketing Communications will drive top-of-funnel activity and create a brand halo for Heartflow, communicating our complex, life-saving technology to two distinct and vital audiences : physicians and the healthcare systems they work with (B2B) and patients themselves (DTP).

Responsibilities

• Brand Stewardship & Activation : Activate the Heartflow brand across all marketing communications and target audiences.
• Strategic Messaging & Content : Translate complex technology, scientific data, and medical concepts into clear, compelling messaging.
• Integrated Campaign Leadership : Manage integrated marketing campaigns from start to finish.
• Social & Community Engagement : Oversee our social media strategy and activation to grow brand relevance, foster engagement, and cultivate communities.
• Cross-Functional Leadership : Develop strong relationships and clear working processes with leaders across Marketing, Sales, Product, Clinical, and other teams.
• Measurement & Optimization : Formalize our approach to measurement for brand health, creative performance, and social media.
• Agency & Partner Management : Manage our external strategic communications consultants and creative agencies.

Requirements

Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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