Audience Activation Specialist (Remote)

Location : Telecommute (CST working hours)Job Type : 6 months (potential to extend)Compensation Range : $24 - 26 per hourOur client is the largest specialty beauty retailer in the United States and they are need of an Audience Activation Specialist. We are looking for a collaborative team player who employs innovative thinking to develop and continuously improve programs, exhibits strong leadership and communication skills, and excels at driving efficiency. In this role, you will utilize this robust data set to develop and maintain unique first party audiences to leverage within the retail media network. The Audience Activation Specialist is responsible for planning, developing and activating audience segmentation to reach the targets most valuable to our brand partners.Responsibilities : Planning & ActivationCreate custom audiences by campaign and channels as required.Monitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targeting.Serve as a factfinder for the current-state customer journey, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needs.Leverages audience and journey insights (from Reporting & Measurement) to support the planning and development of future Media campaigns for brand partners.CollaborationWork closely with Media Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentation.Work closely with Media Sales and Account teams to understand business objectives and translate them into audience parameters.Collaborate with external Ad Agency and Tech partners to align on audience targeting strategy to balance precision and reach.Maintain audience delivery workflows across stakeholders in Monday.com, maintaining organized and timely delivery of audience to media platforms.Analysis & OptimizationIncorporate A / B testing, analytics, market research, and consumer insights to both assess the impact of audience segments as well as to inform future audience strategies to grow sales, engagement, and connection with our guests and brand partners.Stay informed of consumer, technology, and eCommerce trends to identify new audiences and inform future strategy and prioritization.Recognize and adopt best practices in Retail Media Network advertising to recommend high impact audience segments that will maximize ROAS for our brand partners Qualifications : Bachelor's degree in related discipline preferred.Experience with building custom audiences based on first party data and leveraging AdTech and / or MarTech tools for activation or syndication.Ability to translate business objectives and requirements into custom audience segmentation.Proficiency in using MS Office including Excel and PowerPoint.Experience with audience tools segmentation applications.Strong interpersonal skills, both in-person and written.Self-motivated to learn and produce solutions independently when necessary.Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution.Minimum 2 years of experience in digital advertising.Solid understanding of the digital media landscape as well as data segmentation digital media metrics.Strong experience with building custom audiences based on 1P data.Strong experience of building customer insights and analytics.Experience with LiveRamp, SAS CRM Management or Adobe CDP.JOBID : 102025-113309#LI-CELLA#LI-JB1#PLEqual Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including : medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. , Location : Bolingbrook, IL - 60440