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Merchandising Team Lead

Merchandising Team Lead

DHD ConsultingLos Angeles, California, United States
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Job Summary

We are looking for a strategic and results-driven Merchandising Team Lead to lead our end-to-end merchandising function, building a comprehensive portfolio strategy to bridge Korean and U.S. product selection / operations. This role will oversee brand sourcing, product strategy, category planning, campaign execution, and cross-border operational support across online and offline stores. The ideal candidate has a deep understanding of both K-beauty and the U.S. beauty market, and a proven ability to translate global strategies into high-impact local executions.

What Youll Do

K-Beauty Strategy & Operations

  • Collaborate with Korean HQ and U.S. teams to develop and manage a strong K-beauty brand portfolio and product pipeline
  • Lead planning and launch of exclusive products for the U.S. market, including GWP, special kits, and gift sets
  • Oversee regular purchase orders and local sourcing schedules to ensure timely product availability
  • Plan and execute merchandising campaigns in collaboration with internal and external stakeholders
  • Report on performance metrics of key MD campaigns

eCommerce Strategy & Operations

  • Serve as liaison between HQ and U.S. MD teams to establish effective communication and collaboration
  • Support regulatory processes, including MoCRA compliance and inbound logistics workflows
  • Assist in building local e-commerce capabilities, including localized UI / UX and functionality improvements
  • Collaborate with HQ local / global merchandising teams on new brand onboarding

    • MD Management & Reporting

  • Develop and execute localized MD strategies aligned with global brand direction across offline and digital channels
  • Identify new growth drivers through trend spotting and market segmentation
  • Analyze sales data by channel and store to generate actionable insights
  • Track, evaluate, and optimize performance of merchandising and marketing campaigns
  • Support business development initiatives including strategic partnership sourcing

    • Store Openings & Retail Operations

  • Lead end-to-end planning for new store openings, including POG setup and in-store display coordination
  • Optimize in-store experiences with localized product offerings and service innovation
  • Facilitate collaboration across HQ and local departments to ensure smooth operations

    • Brand Sourcing & Management

  • Curate and maintain a local brand pool aligned with our companys MD identity and market trends
  • Lead outreach, pitching, and onboarding processes for new brand partners
  • Oversee inventory planning and order cycles for local brands
  • Monitor brand performance and co-plan promotions to drive growth
  • Build and nurture long-term relationships with key industry stakeholders

    • Promotion Planning & Execution

  • Design market-relevant promotional strategies using both global and local IPs
  • Collaborate with brands and marketing teams on co-branded campaigns
  • Adjust promotional strategies based on market trends and consumer behavior
  • Align product and marketing launches with seasonal events and brand activations

    • Qualifications

  • Bachelors degree in Business, Marketing, Merchandising, or related field
  • 10+ years of merchandising, buying, or category management experience in the beauty or retail industry
  • Strong knowledge of both Korean and U.S. beauty markets
  • Demonstrated experience in product sourcing, vendor management, and campaign execution
  • Strong analytical, leadership, and communication skills
  • Experience working in a cross-functional, fast-paced environment

    • Preferred Qualifications

  • Experience in end-to-end category management with strong executive communication capabilities is preferred
  • Bilingual proficiency in English and Korean is desirable but not required.
  • Strong analytical skills with proficiency in Excel, Powerpoint and Word
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