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Public Relations Manager Job at The Walt Disney Company in Bay Lake

Public Relations Manager Job at The Walt Disney Company in Bay Lake

MediabistroBay Lake, FL, United States
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Job Summary :

Disney Experiences (DX) is home to the best storytellers and creators in the world. We embrace and contribute to a boundless future, where anything is possible, using technology and innovation to create the most memorable and magical experiences in the world. Creativity is at the heart of all we do, and our talented team of Cast Members, Crew Members, Imagineers, and employees deliver unparalleled levels of service, entertainment, and imagination, bringing a range of authentic and immersive stories to life across the globe.

As part of the Disney Experiences Global Public Relations team, the Public Relations Manager is responsible for the development and execution of strategic communications that generate earned media in support of Disney theme parks, experiences and consumer products. This role is part of a specialized bi-coastal team that works closely with partners across the DX segment to elevate stories among key media and content creators.

In this role you will :

  • Lead media and creator strategy for DX initiatives, focused on long-form content creators, podcasts and other emerging media channels.
  • Align with site / Line of Business teams on campaign / project objectives. Generate creative, newsworthy story ideas and content opportunities.
  • Manage activation planning and on-site hosting, supporting individual media visits, meet-ups and large-scale events. Partner with Special Events on budget allocations.
  • Identify media and creators for potential engagement opportunities, evaluating authenticity, reputation, content quality, engagement metrics and alignment with Disney's brand.
  • Cultivate relationships with media stakeholders through proactive outreach, regular communication and when applicable, on-site hosting.
  • Report on campaign / project results and leverage data / metrics to provide valuable insights.
  • Stay apprised of emerging media and digital / social features / trends and lean into platform-specific programming and content opportunities for target creators.
  • Manage Global PR projects as assigned.

Required Qualifications :

  • 5+ years of public relations / communications experience / media relations.
  • Deep understanding the evolving media landscape and a successful track record of placing stories.
  • Excellent writing and storytelling, presentation, and research skills, with an understanding of how to effectively communicate to different audiences.
  • Experience managing projects and campaign initiatives with an understanding of overarching goals, objective, and relevant considerations.
  • Experience identifying emerging issues and developing communication strategies to mitigate.
  • Proven knowledge and experience with a variety of social media platforms / content creation.
  • Trusted to maintain confidential information.
  • Proficient and experienced in Associated Press writing style.
  • A strategic approach and flair for disruptive thinking, and a unique personal and professional perspective.
  • A standout teammate who loves working collaboratively on projects and isn't afraid to share blue sky ideas.
  • Flexible, organized and can manage multiple projects simultaneously, while paying close attention to detail.
  • Willingness and ability to work a flexible schedule as needed.

    • Preferred Qualifications :

  • An appreciation for the Disney brand and an understanding of the many global businesses represented within Disney Experiences.
  • Professional experience with global brands or corporate structures.

    • Education :

  • Bachelor's degree in Communications, Public Relations, Journalism, or related field OR equivalent experience.

    • Additional Information :

  • This is an onsite role and can be based in Orlando, Florida or Glendale, CA
  • The hiring range for this position in California is $110,000.00 to $144,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.

    • About Disney Experiences :

    Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

    About The Walt Disney Company :

    The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments : Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

    Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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    Public Manager Job At • Bay Lake, FL, United States