Embarcadero Technologies is hiring : B2B Marketing Specialist - Aqua Data Studio

Summary

B2B Marketing Specialist (Temporary Position) - Aqua Data Studio and Webyog

Aqua Data Studio (ADS) and Webyog are looking for a B2B Marketing Specialist for 6-month contract to drive demand gen. We are looking for a go-getter who is looking to leverage their experience to deliver results across a variety of marketing channels. The ideal candidate is a self-starter and is comfortable operating as an individual contributor handling all aspects of Marketing with support from Marketing Ops, WebDev and Creative shared services. This position is 40 hours / week and has the potential to be become permanent.

What you will do :

• Content Creation :

Collaborate with Solutions Architects and Product Managers to produce marketing materials to support email, social media, website messaging and webinar initiatives.

Develop and optimize targeted email campaigns, segmenting lists for tailored messaging and analyzing performance metrics to enhance engagement and conversions.

Plan and host webinars with Solutions Architects and Product Managers, promote attendance, and follow-up with participants for feedback and lead nurturing.

Manage social media presence by creating engaging content, scheduling posts, and interacting with the audience to boost brand awareness and maintain a positive image.

Compile weekly reports on campaign metrics, presenting results and strategic insights to company leadership to inform and optimize future marketing efforts.

Work with product, sales, and support teams to align marketing efforts with business goals, gathering insights to enhance customer engagement.

What you will bring to the job :

We recognize nobody can be an expert in everything. You will be successful in this role if you have experience in the each of the above responsibilities and have the ambition to learn by doing. The primary responsibilities are writing compelling emails, enhancing our website (think images and messaging) and having a knack for coming up with catchy webinar titles.

An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Idera, Inc and it's subsidiaries are committed to respecting and protecting the privacy of its customers, job applicants, partners and website visitors. For more information about our Privacy Statement, please go to https : / / www.idera.com / legal / privacystatement . By clicking on the “Apply Now” button, you understand and agree that the use of Idera’s web site is subject to Idera Terms of Use and Idera’s Privacy Statement, including the fact that Idera and it's subsidiaries may transfer your personal information collected in connection with your registration on this website to its affiliates globally and to third party entities that provide services to Idera and it's subsidiaries.

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