Marketing Manager (Trenton)

Overview :

We are seeking an experienced

Marketing Manager

to lead strategic marketing initiatives within our healthcare and specialty operations. This individual will develop, implement, and oversee marketing campaigns to promote our products and services, driving brand awareness, customer acquisition, and revenue growth. The ideal candidate will have strong experience in

B2B marketing , particularly within

healthcare, pharmaceutical, or manufacturing sectors , and a solid understanding of

regulated environments (GMP, FDA, SOX, etc.) .

Key Responsibilities :

Develop and execute comprehensive

marketing strategies

that align with company goals.

Oversee

multi-channel campaigns

(digital, print, social media, and trade shows).

Maintain

brand consistency

and manage all creative marketing content.

Lead

digital marketing initiatives , including

SEO, SEM, email campaigns , and

social media advertising .

Analyze marketing metrics and

generate performance reports

to optimize campaign results.

Manage and mentor a

Digital Marketing Specialist , promoting a collaborative team environment.

Partner with

sales, product, and operations teams

to align marketing with business needs.

Conduct

market research

to identify trends and new opportunities.

Qualifications : Bachelors degree in

Marketing, Business, or related field .

5+ years

of marketing experience, ideally in

healthcare, pharma, or manufacturing

industries.

Proven success in

campaign management ,

digital marketing , and

brand strategy .

Experience with

marketing analytics tools

(e.g., Google Analytics, HubSpot, SEMrush).

Excellent

communication, leadership, and organizational skills .

Proficiency in

marketing software and CRM systems

(Salesforce, Marketo, etc.).