Analyst, Etail

Optimized Customer Journey Manager

Responsible for delivering an optimal, unified customer journey across search, display, and onsite to drive engagement and conversion. Works with moderate guidance in own area of knowledge.

Core responsibilities include :

• Managing documentation to track pacing to the annual budget, on a daily basis, by pulling reports, manipulating queries, and reformatting / combining data as needed to show budget spent and remaining budget.
• Developing recommendations for changes to bids for individual keywords, obtaining approval, and implementing changes, to optimize overall spend and prioritize campaigns. Continuously tracking spend per keyword to determine if additional recommendations / changes are needed to maintain budget as well as meet campaign goals.
• Consistently developing complex reports and fully leveraging tools to develop insights and key drivers as well as complete overall analysis of performance of paid search campaigns, keywords, and online content.
• Maintaining both existing and paused campaigns to ensure that any new or revised ad copy is accurately updated onto multiple tools, sites, and applications, over the course of a campaign. Building and activating new campaigns.
• Performing daily search engine crawls to identify areas of opportunity for search engine optimization.
• Updating tagging to ensure ranking for high traffic and strategic keyword groups.
• Building daily search engine optimization reporting.
• Performing keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
• Continually monitoring and evaluating search results and search performance across the major search channels.
• Supporting on strategy, development and execution of marketing campaigns to optimize the end to end digital customer journey.
• Collaborating with numerous cross-functional teams, such as User Experience Design, Merchandising, Product and Marketing Communications.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to :

Skills

Business, Collaboration, Team Player

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Bachelor's Degree

Relevant Work Experience : 2-5 Years

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