Senior Marketing Creative Director Job at Ello (We're hiring!) in San Francisco

Base pay range $140,000.00 / yr - $230,000.00 / yr

Growth | Full-Time Location : San Francisco (relocation assistance provided)

About Ello : At Ello, our mission is simple and urgent : maximize the potential of every child, everywhere. We’re building the world’s first AI teacher to close that gap : one that listens, speaks, adapts, and inspires, just like the best human educators. Our first product, Read with Ello, is already helping tens of thousands of kids each week learn to read. It listens as they read aloud, offers support when they stumble, and generates personalized stories using generative AI. It works—and kids love it. We’re scaling that success into a complete AI teacher for all children, building a real-time learning platform that combines language, speech, and memory to power personalized, interactive education for kids worldwide. We ship weekly, test directly with kids and families, and push the boundaries of what AI can do in education. Ello is well-funded by top investors and has been featured on TIME’s Best Inventions and Fortune’s Change the World. We are a small, mission-driven team taking on one of the most important challenges of our time : to democratize education and make high-quality instruction a reality for all children.

About The Role

We believe growth is about storytelling, creative excellence, and building a journey that feels human from the first touchpoint. We’re looking for a creative marketing leader to own the full funnel with both heart and rigor—combining brand, performance, and experimentation to drive real results. You’ll work with in-house and contractor resources and have the opportunity to shape and grow the team.

What You’ll Own

Own the creative strategy across the entire marketing funnel—from first touch to long-term retention. Lead how Ello shows up in every touch point.

Paid marketing (Meta, TikTok, YouTube, and emerging channels)

Organic social and influencer / UGC strategy

Email + lifecycle marketing

Conversion rate optimization (websites, landing pages, onboarding)

You’ll collaborate closely with the Growth Product team to shape a product that supports the full user journey and accelerates growth.

How You’ll Do It

Understand our user journey : become the company’s expert on our user journey; conduct user interviews, document personas, and learn mindset at each stage.

Drive performance through creativity : develop and test high-converting creative for paid social, landing pages, and onboarding flows.

Lead creative development : brief, manage, and inspire contractors and freelancers; set the bar for quality and brand voice.

Experiment relentlessly : own the testing roadmap across ad creatives, funnels, and A / B tests; use data to iterate on what resonates and converts.

Grow our creative bench : identify and manage partners—from UGC creators to copywriters and designers—to bring the vision to life quickly and effectively.

Be the brand’s voice in every growth moment : ensure consistency in tone, look, and feel across every customer touchpoint.

Who You Are

You care deeply about creative craft—headlines, pacing, storytelling, color, and hooks are foundational.

You’ve scaled Meta and TikTok campaigns with strong creative testing infrastructure and know how to turn a good ad into a great one.

You’ve worked with creators, freelancers, or agencies and can brief talent to produce assets that perform.

You move between analytic and design thinking—comfortable with CAC and ROAS, and capable of refining layouts in design tools.

You think holistically about the customer journey—from first impression to lifecycle messaging, not just isolated campaigns.

You have experience balancing storytelling and performance and can explain the trade-offs and outcomes.

Bonus

Experience leading growth marketing at a fast-moving startup (ideally Series A–C) and know how to scale what works.

Experience in consumer education, health, parenting, or kids’ products

Copywriting, video, or design background

Experience building or leading a team of UGC creators, freelancers, or agencies

Seniority level

Director

Employment type

Full-time

Job function

Design, Art / Creative, and Information Technology

Industries : Education

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