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National Consulting Marketing Senior Manager - Large Global Firms
National Consulting Marketing Senior Manager - Large Global FirmsForvis Mazars US • Boston, MA, United States
National Consulting Marketing Senior Manager - Large Global Firms

National Consulting Marketing Senior Manager - Large Global Firms

Forvis Mazars US • Boston, MA, United States
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Overview

National Consulting Marketing Senior Manager - Large Global Firms at Forvis Mazars US. This role leads Marketing for the Consulting practice with a focus on financial services, driving integrated omni-channel campaigns and supporting 20% year-over-year growth goals. The position blends high-level strategy with hands-on execution and requires strong business acumen and marketing precision.

What You Will Do

  • Develop and implement targeted marketing strategies for the financial services sector.
  • Lead and mentor a team of marketing professionals, fostering collaboration and driving performance.
  • Design and execute innovative digital campaigns to enhance brand visibility and customer engagement.
  • Plan and manage integrated marketing campaigns across service lines and the Global Firms segment, including print, digital, and social media elements.
  • Leverage data-driven insights to evaluate campaign effectiveness and optimize performance.
  • Oversee the planning and distribution of thought leadership content as part of a comprehensive content marketing strategy.
  • Collaborate with national office centers of excellence to execute client-focused marketing tactics and monitor outcomes.
  • Manage multi-industry partnerships with external associations, including content development and insight programs.
  • Strategize and coordinate firm participation in industry trade shows and conferences, including sponsorships, event planning, booth logistics, and post-event follow-up.
  • Build strong relationships with client service professionals to support local marketing initiatives.
  • Provide strategic input on complex sales pursuits and proposal development.
  • Conduct business intelligence research and develop targeted pursuit lists.
  • Serve as the liaison with web development teams to ensure website content is current and optimized for search engines.
  • Ensure consistent application of the firm's brand across all marketing channels and audiences.

Minimum Qualifications

  • Bachelor's Degree in English, Business, Marketing, Communications or relevant field.
  • 8+ years of marketing experience in high-growth environments, with a strong emphasis on B2B, and experience within a Top 10 professional services firm.
  • 5+ years of proven success in demand generation and revenue marketing.
  • Expertise in performance marketing, including lead generation, SEO / SEM, content strategy, and integrated omnichannel campaigns (digital and traditional).
  • Strong analytical and problem-solving skills.
  • Proficient in CRM systems with experience extracting and leveraging insights.
  • Exceptional communication and presentation abilities.
  • Proficient in Microsoft Office Suite.
  • Demonstrated ability to build and lead high-performing teams.
  • Experience marketing complex solutions to enterprise-level clients.

    • Additional Details

  • Seniority level : Not Applicable
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Professional Services

    • Referrals increase your chances of interviewing at Forvis Mazars US by 2x.

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    Senior Marketing Manager • Boston, MA, United States