Manager, Brand Media and MarCom Planning

Manager, Brand Media And MarCom Planning

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, but we're also part of the biggest restaurant group in the world : Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Ms.

At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About The Job

The Manager of Brand Media + MarCom Planning is a pivotal role focused on shaping and executing Taco Bell's brand strategy and marketing calendar through integrated paid media and marketing communication (MARCOM) planning across Paid, Owned, and Earned (POE). This role involves overseeing long-term media strategies, creating impactful brand campaigns, and managing sponsorship and partnership programs. We're seeking a strategic integrator and team coach to lead the planning and execution of all consumer-facing marketing efforts across paid, owned, and earned channels. This role ensures that campaigns and activationsspanning paid media, social, CRM, menu / retail, PR, and creator partnershipsare cohesive, on-brand, and optimized to drive business impact and transaction goals. The ideal candidate thrives at the intersection of strategy, execution, cross-functional collaboration, and team development.

The Day-To-Day

MarCom & Experience Planning

• Lead development and execution of the annual MarCom strategy across paid, owned, and earned channels, ensuring integration across key marketing pillars and alignment to consumer insights and cultural trends.
• Partner with cross-functional teams and analytics to shape marketing calendars, forecast campaign success, and deliver integrated experiences that drive sales, engagement, and growth.
• Manage experience stack planning and short-term consumer windows, prioritizing high-ROI messaging, channel sequencing, and leadership alignment.

Brand Paid Media Strategy

Is This You?

Work-Hard, Play-Hard

Salary Range : $134,500 to $158,300 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Ms and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.