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Account Based Marketing Specialist

Account Based Marketing Specialist

WorkhumanFramingham, MA, US
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Account Based Marketing Specialist

This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office. Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.

The Account Based Marketing Specialist will support the ABM team in their pursuit of progressing existing pipeline from some of the biggest enterprise logos.

In this role, you'll work closely with cross-functional marketing teams and sales to bring programs to life and help bring accounts closer to closed won.

This role directly impacts revenue and is a highly visible role offering you :

  • An opportunity to work cross-functionally across sales and marketing to help progress pipeline and bring some of the world's largest logos to Workhuman.
  • The opportunity to work with marketing operations team to measure the impact of programs and share findings.
  • A robust self-paced learning and development hub where you can continue to develop and refine skills.
  • An opportunity to join a culture driven by gratitude, appreciation, and recognition.

The Skills you will bring :

  • Experience with running ABM 1 : 1, 1 : few, and 1 : many campaigns.
  • A deep respect of what it takes to bring a project to completion and work cross-functionally.
  • Ability to develop strong collaborative relationships within the demand generation and ABM marketing teams and across marketing and sales teams.
  • Proficiency with tools / resources needed to complete work, such as Salesforce, Demandbase, Asana, and Ceros.
  • Ability to work independently once guidance is provided.
  • Achievements :

  • You have been involved in a marketing ABM campaign that created or progressed pipeline.
  • You have delivered against goals.
  • You've kept multiple projects going at the same time with the ability to prioritize tasks.
  • You've presented or communicated results of a program or campaign.
  • You've worked in a dynamic, fast-paced, team environment.
  • You've worked with the sales team and have developed relationships with them further strengthening cross-team collaboration.
  • The Company :

    Workhuman our mission is to bring more humanity to the workplace. We recognize and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk, and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

    Did you know we have an award-winning culture across EMEA and North America :

  • We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large-sized workplace category. We were also recognized as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021, and 2022.
  • In 2021 we were named as #2 Best Workplace in Europe in the medium-sized workplace category.
  • We were also recognized as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work, and U.S. Best Places to Work.
  • There are currently over 7.5 million users on the Workhuman cloud across 180 countries.
  • Our core values are Respect, Determination, Innovation, and Imagination.
  • Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and / or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

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