Marketing Manager

Job Description

Job Description

Salary : $70,000 - $85,000

About Porch Light Health :

Porch Light Health is a respected leader in the outpatient treatment of Opioid Use Disorder (OUD) and Alcohol Use Disorder (AUD) and other addictive disorders. We foster a supportive and family-oriented environment where patients are treated with compassion, respect, and honesty. Our team believes that addiction is a chronic, relapsing brain disease, and we are passionate about helping individuals navigate their recovery journey. We provide Medication-Assisted Treatment (MAT) and behavioral health services, helping patients discover their purpose and build a healthy community. Porch Light Health is a rapidly growing provider of outpatient addiction treatment programs across Colorado and New Mexico. With more than 60 treatment locations, we are dedicated to raising the standard of care for individuals and families impacted by substance use. We combine evidence-based medicine, innovative lab services, and compassionate care to improve patient outcomes and community health.

Position Overview

Were seeking a hands-on, detail-oriented Marketing Manager to join our team. This role is ideal for someone who can balance tactical execution with strategic inputbuilding campaigns, managing content, and keeping marketing operations running smoothly. The Marketing Manager will work closely with leadership, external vendors, and internal teams to ensure Porch Light Healths story is communicated clearly, consistently, and effectivelywhile also managing multiple brands within our growing family of services.

Key Responsibilities

Content Strategy & Development

• Develop collateral that clearly communicates our services with unique and compelling value propositions.
• Manage content across all channels, including brochures, flyers, presentations, and community outreach materials.
• Build and manage email marketing campaigns, including patient journeys and referral outreach.
• Maintain and update website content to reflect Porch Light Healths value proposition; leverage emerging AI technology to reach and engage target audiences.
• Develop and maintain social media strategy and content calendar.
• Create campaigns to support Continuing Education programming and outreach.

Marketing Operations & Vendor Management

Oversee day-to-day relationships with key vendors, including ZocDoc, digital agencies, and creative resources.

Provide expert-level support in Salesforce CRM, analytics platforms, EHRs, and email marketing tools.

Track, analyze, and report campaign performance metrics to optimize results.

Support the Chief Customer Officer in developing and executing comprehensive marketing plans.

Manage marketing efforts across multiple brands and ensure smooth integration of acquired organizations into Porch Light Healths brand family.

Market & Digital Innovation

Stay current with the competitive landscape, evolving services, and emerging trends in addiction-treatment marketing.

Develop strategies to strengthen Porch Light Healths digital presence, including patient self-service tools and digital front door initiatives.

Identify opportunities for innovation in digital marketing, patient engagement, and referral outreach.

Team Leadership

Directly manage and mentor the Marketing Coordinator.

Foster collaboration across teams to ensure marketing efforts align with business development, clinical operations, and organizational goals.

Qualifications

Bachelors degree in Marketing, Communications, or related field (or equivalent experience).

4+ years of marketing experience, preferably in healthcare, behavioral health, or a related field.

Strong project management skills; ability to juggle multiple deadlines and stakeholders.

Excellent writing and editing skills, with a knack for simplifying complex information.

Proficiency in Salesforce CRM, email marketing platforms, and digital analytics.

Experience managing vendors and creative partners.

Knowledge of healthcare marketing compliance standards a plus.

What We Offer

Competitive salary and benefits package.

The chance to make a tangible difference in the behavioral healthcare field.

A collaborative, mission-driven team environment.

Professional growth opportunities in a fast-paced, expanding organization.

Benefits :

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Anticipated Application Window - This role is anticipated to close within 30 days from the date of posting. However, if the position has not been filled, PLH may keep the application period open longer.