Overview
Senior Creative Strategist & Media Buyer (DTC / Paid Social) — 100% Remote / Work From Home
Our client is a fast-growing digital agency partnering with direct-to-consumer (DTC) brands in health, wellness, CPG, and lifestyle. They operate at the intersection of performance and creative, combining storytelling with data-driven execution to scale brands profitably across Meta, TikTok, and emerging platforms. They are looking to hire a Senior Creative Strategist & Media Buyer for a 100% remote role. The candidate should understand what drives conversion, translate performance data into creative, and execute directly in-platform. This is a high-impact role that will shape strategic and performance output across the agency’s top accounts.
Base pay range
$125,000.00 / yr - $150,000.00 / yr
What You’ll Do
- Own paid media execution across Meta (Facebook / Instagram) and TikTok for a portfolio of DTC brands
- Lead campaign setup, budget pacing, testing strategy, and in-platform optimization
- Analyze campaign data, identify insights, and make fast, data-driven decisions to drive performance
- Collaborate with creative and content teams to align media performance with asset development
- Build and refine testing frameworks to evaluate ad creative, copy variations, landing pages, etc.
- Develop and evolve creative strategy for performance campaigns, grounded in customer psychology and channel nuance
- Write briefs that translate data into clear messaging frameworks and asset direction (UGC, statics, branded video)
- Ideate and script high-performing ad concepts (especially for TikTok and Meta) based on winning themes
- Partner with creators, editors, and designers to build creative that converts
- Report on creative learnings and recommend iterations based on performance insights
What We’re Looking For
3-4+ years of experience in paid social, performance marketing, or creative strategy, ideally at a DTC brand or performance agencyDeep experience with Meta Ads and familiarity with TikTok Ads, including platform nuances and best practicesStrong understanding of what drives conversion—from thumb-stopping hooks to high-performing formatsClear communicator with a creative eye and analytical brainHands-on experience working with or directing UGC, influencer content, and branded videoComfortable in a fast-paced, client-facing environment—able to manage multiple accounts and adapt on the flyStrong writing skills (for briefs, copy themes, and scripts)Bonus : Experience with tools like Notion, Figma, Motion (or other analytics platforms), or creative sourcing platforms, but not requiredSeniority level
Mid-Senior levelEmployment type
Full-timeJob function
Marketing and AdvertisingIndustries
Marketing Services, Advertising Services, and Social Networking Platforms#J-18808-Ljbffr